Direct Response Copywriter

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Why Writing Sales Copy is Like Giving Birth

Why Writing Sales Copy is Like Giving Birth Hiya CopyStar, Never woulda thought giving birth to my 4 children would be my secret weapon for writing successful sales copy for over 20 years. First of all — let me say this: I love giving birth! And honestly — I would’ve had even MORE babies — […]

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Stay Focused and Write Kick —Butt Copy!

Stay Focused and Write Kick —Butt Copy! Hiya CopyStar, I just had an experience with a copy cub that drove me NUTS! She’s a good writer — but her copy was all over the place! She meandered…shifted gears…and brought up new ideas — all in the same paragraph! When she read her copy out loud […]

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How to Write an Offer Your Prospect Can’t Refuse

How to Write an Offer Your Prospect Can’t Refuse Hiya CopyStar, Don’t you love it when you find an AMAZING deal? I sure do! When my oldest daughter was getting married – I needed to find a dress for the wedding.  One thing I knew for certain: I’m not wearing a traditional mother-of-the bride sequined jacket/gown combo!  I […]

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Here’s how to punch up your copy with PROOF!

I’m from Missouri – so, you gotta SHOW me!Here’s how to punch up your copy with PROOF! Hiya CopyStar, OK — so I’m not really from Missouri — but the headline wouldn’t work if I said Maryland!  But even though I’m not a Missourian — I still need you to SHOW me — not tell me. And you know what — your […]

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Kick your copywriting into high gear

How to Kick Your Writing Into High Gear — and Create Winning Controls! Hiya CopyStar, I’ve got not 1…not 2…but THREE ways to get you out of your writing slump…sharpen your skills… and kick your copywriting skills into high gear! Follow these steps — and you’ll be smarter…wiser…and RICHER in 2019! It’s copywriting not copy […]

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