Direct Response Copywriter

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How to Overcome Confusion…Boredom…and Apathy!

Hiya CopyStar, My kids all have different personalities — but my third one — well, she’s a doozy! She’s not hot with passion or cold with skepticism — she just don’t give a squat! When I threatened to take away a toy as a punishment — she’d shrug her shoulders and say “Okay”.  Now, she wasn’t […]

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And the Academy Award Goes to…

And the Academy Award Goes to… Hiya CopyStar, Ever since my daughter #2 was a child – she was a drama queen! This is the kid who would get a cut on her finger – and then wrap her entire arm in an ace bandage – and put it in a sling!  But the kid’s got […]

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Why Writing Sales Copy is Like Giving Birth

Why Writing Sales Copy is Like Giving Birth Hiya CopyStar, Never woulda thought giving birth to my 4 children would be my secret weapon for writing successful sales copy for over 20 years. First of all — let me say this: I love giving birth! And honestly — I would’ve had even MORE babies — […]

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Stay Focused and Write Kick —Butt Copy!

Stay Focused and Write Kick —Butt Copy! Hiya CopyStar, I just had an experience with a copy cub that drove me NUTS! She’s a good writer — but her copy was all over the place! She meandered…shifted gears…and brought up new ideas — all in the same paragraph! When she read her copy out loud […]

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How to Write an Offer Your Prospect Can’t Refuse

How to Write an Offer Your Prospect Can’t Refuse Hiya CopyStar, Don’t you love it when you find an AMAZING deal? I sure do! When my oldest daughter was getting married – I needed to find a dress for the wedding.  One thing I knew for certain: I’m not wearing a traditional mother-of-the bride sequined jacket/gown combo!  I […]

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