Direct Response Copywriter

Archive | Uncategorized

I’m Not So Sure About This…

How to Overcome Objection and Skepticism Hiya CopyStar! My daughter #1 drives me CRAZY! She’s stubborn… hard-headed… skeptical… and full of attitude! This is the kid who at the age of 6 months — while I was nursing her — bit my nipple so hard my toes curled! My husband said she didn’t know what she was doing. […]

Continue Reading

Read this or die (not really)

How to Grab Your Reader by the Eyeballs Hiya CopyStar! Read this or die. Did you just do a double-take? Crazy headline right? Well, this headline was a blockbuster success for a health newsletter called Alternatives almost two decades ago. I wish I could say I wrote it — but that would be a lie. The credit (and royalty […]

Continue Reading

What makes copy perfect?

You don’t need perfect copy — to write kick-butt copy! Hiya CopyStar! Leonardo da Vinci once said, “Art is never finished, only abandoned.” Well, that’s how I feel about writing. I believe copy is never perfect — only abandoned!  Many writers get stuck — so they hold on to copy for weeks — even months. They’re trying […]

Continue Reading

Are you boring your reader to death?

Turn your Copy from Wimpy to Sizzling Hot! Hiya CopyStar! Most people go through life bored out of their skull. They’re stuck in a rut — doing the same things day after day. The last thing they need is boring copy. And the last thing they’ll read is YOUR boring copy! Recently, AWAI speaker Pam […]

Continue Reading

KISS – Keep It Simple, Sweetie

Never underestimate the power of simplicity! Hiya CopyStar! In 2017 my husband and I visited Kenya and experienced an unforgettable, eye-opening adventure! We lived… ate… played and became honorary family members of the Masai tribesman. Heck — the Masai Warriors even gave me a name, “Namunyak” — which means “The Fortunate One”! I stayed in a home made […]

Continue Reading

What’s your story?

Turn your next story into ka-ching! Hiya CopyStar! There ain’t nothing like having a good story to really grab your prospect’s attention.  Good stories move your reader… tap into emotions… and motivate your reader to action. And above all — good stories are memorable! In fact… Jennifer Aaker, Behavioral Psychologist and Professor at Stanford University […]

Continue Reading

Do you really need a “mentor”?

3 Mentoring tips to boost your copywriting income! Hiya Copystar! “Wax on! Wax off!”  Those famous words from the movie “Karate Kid” brings back so many memories. Man — I can watch this movie over and over again — and learn NEW stuff every time!  Remember how new kid Daniel kept getting beat up by those bullies? And […]

Continue Reading

Easiest way to increase your odds of getting a control

Boost your odds of getting a control with this simple secret! Hiya CopyStar! Don’t you love the moment when you can sit back in your chair… with a big fat smile… and say those two words you’ve been waiting for… “It’s done!” You finally finished your copy. You’ve got your headline. You created a cover […]

Continue Reading

Here’s how to catch a roving eye

Tap into the power of sidebars! Hiya Copystar! True or false. If you write killer copy — your prospect will read it from cover to cover.  True? NOPE! Please know this: No matter how awesome your copy is — your reader will very seldom read the entire copy. It’s more likely he’ll just skim through it — looking […]

Continue Reading

How to make your copy JUMP off the page

Here’s How to Make Your Copy Come Alive! Hiya CopyStar! You’ve worked for days — even weeks getting your copy just right. And now those words need to come alive. How do you do that? With a great design!  Now don’t get me wrong — you’re not looking for fancy schmancy design — you want a designer who […]

Continue Reading

Web Development by MaxWebGear.