Direct Response Copywriter

Author Archive | jonah

KISS – Keep It Simple, Sweetie

Never underestimate the power of simplicity! Hiya CopyStar! In 2017 my husband and I visited Kenya and experienced an unforgettable, eye-opening adventure! We lived… ate… played and became honorary family members of the Masai tribesman. Heck — the Masai Warriors even gave me a name, “Namunyak” — which means “The Fortunate One”! I stayed in a home made […]

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What’s your story?

Turn your next story into ka-ching! Hiya CopyStar! There ain’t nothing like having a good story to really grab your prospect’s attention.  Good stories move your reader… tap into emotions… and motivate your reader to action. And above all — good stories are memorable! In fact… Jennifer Aaker, Behavioral Psychologist and Professor at Stanford University […]

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Do you really need a “mentor”?

3 Mentoring tips to boost your copywriting income! Hiya Copystar! “Wax on! Wax off!”  Those famous words from the movie “Karate Kid” brings back so many memories. Man — I can watch this movie over and over again — and learn NEW stuff every time!  Remember how new kid Daniel kept getting beat up by those bullies? And […]

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Easiest way to increase your odds of getting a control

Boost your odds of getting a control with this simple secret! Hiya CopyStar! Don’t you love the moment when you can sit back in your chair… with a big fat smile… and say those two words you’ve been waiting for… “It’s done!” You finally finished your copy. You’ve got your headline. You created a cover […]

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Here’s how to catch a roving eye

Tap into the power of sidebars! Hiya Copystar! True or false. If you write killer copy — your prospect will read it from cover to cover.  True? NOPE! Please know this: No matter how awesome your copy is — your reader will very seldom read the entire copy. It’s more likely he’ll just skim through it — looking […]

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Is your sales copy boring?

Here’s How to Make Your Copy Come Alive! Hiya CopyStar! You’ve worked for days — even weeks getting your copy just right. And now those words need to come alive. How do you do that? With a great design!  Now don’t get me wrong — you’re not looking for fancy schmancy design — you want a designer who […]

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Is your sales copy boring?

Here’s how to sprinkle humor in your copy — and keep your prospect smiling all the way to the order form! Hiya CopyStar, My son has an infectious laugh that brings a smile to my heart. He knows how to make people feel comfortable. He knows how to schmooze older ones… little kids love him…and […]

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How to Overcome Confusion…Boredom…and Apathy!

Hiya CopyStar, My kids all have different personalities — but my third one — well, she’s a doozy! She’s not hot with passion or cold with skepticism — she just don’t give a squat! When I threatened to take away a toy as a punishment — she’d shrug her shoulders and say “Okay”.  Now, she wasn’t […]

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Get your writing MOJO back!

How to Overcome Confusion…Boredom…and Apathy! Hiya CopyStar, My kids all have different personalities — but my third one — well, she’s a doozy! She’s not hot with passion or cold with skepticism — she just don’t give a squat! When I threatened to take away a toy as a punishment — she’d shrug her shoulders and say […]

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And the Academy Award Goes to…

And the Academy Award Goes to… Hiya CopyStar, Ever since my daughter #2 was a child – she was a drama queen! This is the kid who would get a cut on her finger – and then wrap her entire arm in an ace bandage – and put it in a sling!  But the kid’s got […]

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