by jonah | Oct 25, 2019 | Uncategorized
How to Grab Your Reader by the Eyeballs Hiya CopyStar! Read this or die. Did you just do a double-take? Crazy headline right? Well, this headline was a blockbuster success for a health newsletter called Alternatives almost two decades ago. I wish I...
by jonah | Oct 11, 2019 | Uncategorized
You don’t need perfect copy — to write kick-butt copy! Hiya CopyStar! Leonardo da Vinci once said, “Art is never finished, only abandoned.” Well, that’s how I feel about writing. I believe copy is never perfect — only abandoned! Many writers get stuck...
by jonah | Sep 27, 2019 | Uncategorized
Turn your Copy from Wimpy to Sizzling Hot! Hiya CopyStar! Most people go through life bored out of their skull. They’re stuck in a rut — doing the same things day after day. The last thing they need is boring copy. And the last thing they’ll read is YOUR boring copy!...
by jonah | Sep 13, 2019 | Uncategorized
Never underestimate the power of simplicity! Hiya CopyStar! In 2017 my husband and I visited Kenya and experienced an unforgettable, eye-opening adventure! We lived… ate… played and became honorary family members of the Masai tribesman. Heck — the Masai...
by jonah | Aug 30, 2019 | Uncategorized
Turn your next story into ka-ching! Hiya CopyStar! There ain’t nothing like having a good story to really grab your prospect’s attention. Good stories move your reader… tap into emotions… and motivate your reader to action. And above all — good stories are...
by jonah | Aug 16, 2019 | Uncategorized
3 Mentoring tips to boost your copywriting income! Hiya Copystar! “Wax on! Wax off!” Those famous words from the movie “Karate Kid” brings back so many memories. Man — I can watch this movie over and over again — and learn NEW stuff every time! ...
by jonah | Aug 2, 2019 | Uncategorized
Boost your odds of getting a control with this simple secret! Hiya CopyStar! Don’t you love the moment when you can sit back in your chair… with a big fat smile… and say those two words you’ve been waiting for… “It’s done!” You finally finished your copy. You’ve got...
by jonah | Jul 19, 2019 | Uncategorized
Tap into the power of sidebars! Hiya Copystar! True or false. If you write killer copy — your prospect will read it from cover to cover. True? NOPE! Please know this: No matter how awesome your copy is — your reader will very seldom read the...
by jonah | Jul 5, 2019 | Uncategorized
Here’s How to Make Your Copy Come Alive! Hiya CopyStar! You’ve worked for days — even weeks getting your copy just right. And now those words need to come alive. How do you do that? With a great design! Now don’t get me wrong — you’re not looking...
by jonah | Jun 21, 2019 | Uncategorized
Here’s how to sprinkle humor in your copy — and keep your prospect smiling all the way to the order form! Hiya CopyStar, My son has an infectious laugh that brings a smile to my heart. He knows how to make people feel comfortable. He knows how to schmooze older ones…...
by jonah | Jun 7, 2019 | Uncategorized
How to Overcome Confusion…Boredom…and Apathy! Hiya CopyStar, My kids all have different personalities — but my third one — well, she’s a doozy! She’s not hot with passion or cold with skepticism — she just don’t give a squat! When I threatened to take away...
by jonah | May 24, 2019 | Uncategorized
And the Academy Award Goes to… Hiya CopyStar, Ever since my daughter #2 was a child – she was a drama queen! This is the kid who would get a cut on her finger – and then wrap her entire arm in an ace bandage – and put it in a sling! But the kid’s got...