by jonah | May 10, 2019 | Uncategorized
The Back Cover — a.k.a. the “Other Headline” Hiya CopyStar, I love mail! Walking to the mailbox and getting the mail is always MY JOB! I like seeing how the mail looks — because it gives me an idea of what my prospect is seeing in his mailbox too! One thing I notice...
by jonah | Apr 26, 2019 | Uncategorized
Why Writing Sales Copy is Like Giving Birth Hiya CopyStar, Never woulda thought giving birth to my 4 children would be my secret weapon for writing successful sales copy for over 20 years. First of all — let me say this: I love giving birth! And honestly — I would’ve...
by jonah | Apr 8, 2019 | Uncategorized
Stay Focused and Write Kick —Butt Copy! Hiya CopyStar, I just had an experience with a copy cub that drove me NUTS! She’s a good writer — but her copy was all over the place! She meandered…shifted gears…and brought up new ideas — all in the same paragraph! When she...
by jonah | Mar 19, 2019 | Uncategorized
How to Write an Offer Your Prospect Can’t Refuse Hiya CopyStar, Don’t you love it when you find an AMAZING deal? I sure do! When my oldest daughter was getting married – I needed to find a dress for the wedding. One thing I knew for certain: I’m...
by jonah | Mar 5, 2019 | Uncategorized
Here’s how to Increase Your Odds of Writing KILLER Headlines! Hiya CopyStar, I’m gonna steal and then butcher this famous quote: “Writing headlines is easy. Just stare at a blank screen until your sweat turns into blood.” So just how do you write a killer...
by jonah | Feb 15, 2019 | Uncategorized
Take Your Prospect on a Joy Ride – and Nail the Sale! Hiya CopyStar, I love roller coasters! Waiting in line — and hearing the screams of the folks ahead of me gets the goosebumps going… …The anticipation of the car creeping up the tracks shoots adrenaline...
by jonah | Feb 4, 2019 | Uncategorized
I’m from Missouri – so, you gotta SHOW me!Here’s how to punch up your copy with PROOF! Hiya CopyStar, OK — so I’m not really from Missouri — but the headline wouldn’t work if I said Maryland! But even though I’m not a...