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Posts by jonah

Ideas are like my 4 pregnancies…

How to get organized – even if you’re an UNorganized writer like me! Hiya CopyStar! My husband and I just got back from a month-long, WHIRLWIND trip to Southeast Asia! We visited South Korea and traveled throughout Thailand — getting on planes, boats, trains and buses… staying in numerous hotels — including a jungle chalet… wandering…

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I’m Not So Sure About This…

How to Overcome Objection and Skepticism Hiya CopyStar! My daughter #1 drives me CRAZY! She’s stubborn… hard-headed… skeptical… and full of attitude! This is the kid who at the age of 6 months — while I was nursing her — bit my nipple so hard my toes curled! My husband said she didn’t know what she was doing.…

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Read this or die (not really)

How to Grab Your Reader by the Eyeballs Hiya CopyStar! Read this or die. Did you just do a double-take? Crazy headline right? Well, this headline was a blockbuster success for a health newsletter called Alternatives almost two decades ago. I wish I could say I wrote it — but that would be a lie. The credit (and royalty…

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What makes copy perfect?

You don’t need perfect copy — to write kick-butt copy! Hiya CopyStar! Leonardo da Vinci once said, “Art is never finished, only abandoned.” Well, that’s how I feel about writing. I believe copy is never perfect — only abandoned!  Many writers get stuck — so they hold on to copy for weeks — even months. They’re trying…

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Are you boring your reader to death?

Turn your Copy from Wimpy to Sizzling Hot! Hiya CopyStar! Most people go through life bored out of their skull. They’re stuck in a rut — doing the same things day after day. The last thing they need is boring copy. And the last thing they’ll read is YOUR boring copy! Recently, AWAI speaker Pam…

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KISS – Keep It Simple, Sweetie

Never underestimate the power of simplicity! Hiya CopyStar! In 2017 my husband and I visited Kenya and experienced an unforgettable, eye-opening adventure! We lived… ate… played and became honorary family members of the Masai tribesman. Heck — the Masai Warriors even gave me a name, “Namunyak” — which means “The Fortunate One”! I stayed in a home made…

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What’s your story?

Turn your next story into ka-ching! Hiya CopyStar! There ain’t nothing like having a good story to really grab your prospect’s attention.  Good stories move your reader… tap into emotions… and motivate your reader to action. And above all — good stories are memorable! In fact… Jennifer Aaker, Behavioral Psychologist and Professor at Stanford University…

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Do you really need a “mentor”?

3 Mentoring tips to boost your copywriting income! Hiya Copystar! “Wax on! Wax off!”  Those famous words from the movie “Karate Kid” brings back so many memories. Man — I can watch this movie over and over again — and learn NEW stuff every time!  Remember how new kid Daniel kept getting beat up by those bullies? And…

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Easiest way to increase your odds of getting a control

Boost your odds of getting a control with this simple secret! Hiya CopyStar! Don’t you love the moment when you can sit back in your chair… with a big fat smile… and say those two words you’ve been waiting for… “It’s done!” You finally finished your copy. You’ve got your headline. You created a cover…

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Here’s how to catch a roving eye

Tap into the power of sidebars! Hiya Copystar! True or false. If you write killer copy — your prospect will read it from cover to cover.  True? NOPE! Please know this: No matter how awesome your copy is — your reader will very seldom read the entire copy. It’s more likely he’ll just skim through it — looking…

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