by jonah | Mar 27, 2020 | Uncategorized
A tribute to my mentor and friend – the legendary Clayton Makepeace Hiya CopyStar! On Sunday, March 15th – I was driving from Maryland back to Georgia when my friend Wendy Makepeace called to tell me the news. Her husband – my mentor and friend Clayton Makepeace...
by jonah | Feb 28, 2020 | Uncategorized
The dark side of copywriting Hiya CopyStar There’s a dirty… lowdown… and downright unethical side of copywriting you need to know about. In fact, when I think about it too long — it makes my blood boil! And I hate wasting space talking about it — especially when I...
by jonah | Feb 17, 2020 | Uncategorized
Here’s a little help to develop your OWN writing style! Hiya CopyStar! I always chuckle when I hear people fuss over words like: Syrup — Is it seer-up or sirr-up? Pecan — Is it pee-can or puh-kahn? New Orleans — Is it New Oar-lins or New Or-leans? Soooo —...
by jonah | Jan 31, 2020 | Uncategorized
Time to Turn Your Fears into Moolah! Hiya CopyStar! If it hasn’t happened to you yet — it will. I promise. The scenario goes something like this: You land a copywriting project. And man-oh-man are you excited. You start to think about all the money you can make...
by jonah | Jan 17, 2020 | Uncategorized
Here’s how to give clients MORE winners — and INCREASE your income Hiya CopyStar! True or false. Your job is to write your client one strong sales promotion. If you answered true — you’re MISSING OUT on some serious MOOLAH! Here’s the simple reason why:...