by jonah | Jul 5, 2019 | Uncategorized
Here’s How to Make Your Copy Come Alive! Hiya CopyStar! You’ve worked for days — even weeks getting your copy just right. And now those words need to come alive. How do you do that? With a great design! Now don’t get me wrong — you’re not looking...
by jonah | Jun 21, 2019 | Uncategorized
Here’s how to sprinkle humor in your copy — and keep your prospect smiling all the way to the order form! Hiya CopyStar, My son has an infectious laugh that brings a smile to my heart. He knows how to make people feel comfortable. He knows how to schmooze older ones…...
by jonah | Jun 7, 2019 | Uncategorized
How to Overcome Confusion…Boredom…and Apathy! Hiya CopyStar, My kids all have different personalities — but my third one — well, she’s a doozy! She’s not hot with passion or cold with skepticism — she just don’t give a squat! When I threatened to take away...
by jonah | May 24, 2019 | Uncategorized
And the Academy Award Goes to… Hiya CopyStar, Ever since my daughter #2 was a child – she was a drama queen! This is the kid who would get a cut on her finger – and then wrap her entire arm in an ace bandage – and put it in a sling! But the kid’s got...
by jonah | May 10, 2019 | Uncategorized
The Back Cover — a.k.a. the “Other Headline” Hiya CopyStar, I love mail! Walking to the mailbox and getting the mail is always MY JOB! I like seeing how the mail looks — because it gives me an idea of what my prospect is seeing in his mailbox too! One thing I notice...