CopyStar Collection
Get your writing MOJO back!
How to Overcome Confusion...Boredom...and Apathy! Hiya CopyStar, My kids all have different personalities — but my third one — well, she’s a doozy! She’s not hot with passion or cold with skepticism — she just don’t give a squat! When I threatened to take away a toy...
And the Academy Award Goes to…
And the Academy Award Goes to… Hiya CopyStar, Ever since my daughter #2 was a child – she was a drama queen! This is the kid who would get a cut on her finger – and then wrap her entire arm in an ace bandage – and put it in a sling! But the kid’s got...
The Back Cover — a.k.a. the “Other Headline”
The Back Cover — a.k.a. the “Other Headline” Hiya CopyStar, I love mail! Walking to the mailbox and getting the mail is always MY JOB! I like seeing how the mail looks — because it gives me an idea of what my prospect is seeing in his mailbox too! One thing I notice...
Why Writing Sales Copy is Like Giving Birth
Why Writing Sales Copy is Like Giving Birth Hiya CopyStar, Never woulda thought giving birth to my 4 children would be my secret weapon for writing successful sales copy for over 20 years. First of all — let me say this: I love giving birth! And honestly — I would’ve...
Stay Focused and Write Kick —Butt Copy!
Stay Focused and Write Kick —Butt Copy! Hiya CopyStar, I just had an experience with a copy cub that drove me NUTS! She’s a good writer — but her copy was all over the place! She meandered…shifted gears…and brought up new ideas — all in the same paragraph! When she...
How to Write an Offer Your Prospect Can’t Refuse
How to Write an Offer Your Prospect Can’t Refuse Hiya CopyStar, Don’t you love it when you find an AMAZING deal? I sure do! When my oldest daughter was getting married – I needed to find a dress for the wedding. One thing I knew for certain: I’m...
Here’s how to Increase Your Odds of Writing KILLER Headlines!
Here’s how to Increase Your Odds of Writing KILLER Headlines! Hiya CopyStar, I’m gonna steal and then butcher this famous quote: “Writing headlines is easy. Just stare at a blank screen until your sweat turns into blood.” So just how do you write a killer...
Take Your Prospect on a Joy Ride – and Nail the Sale!
Take Your Prospect on a Joy Ride – and Nail the Sale! Hiya CopyStar, I love roller coasters! Waiting in line — and hearing the screams of the folks ahead of me gets the goosebumps going… ...The anticipation of the car creeping up the tracks shoots adrenaline through...
Here’s how to punch up your copy with PROOF!
I’m from Missouri – so, you gotta SHOW me!Here’s how to punch up your copy with PROOF! Hiya CopyStar, OK — so I’m not really from Missouri — but the headline wouldn’t work if I said Maryland! But even though I’m not a...