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And the winner is…

You picked it for me, CopyStar — and it’s official! “My Life as a 50+ Year-Old White Male” is the title of my new book! Hiya CopyStar! Imagine my girly… curly-haired… tan face — right next to that headline! I think that would catch a reader’s attention — don’t you? I sure hope so because…

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To Niche or Not – That is the $$$ Question…

How to Get Clients to View You as a MUST-HAVE Expert! Hiya CopyStar! One of the most popular questions I’m asked is whether a copywriter should niche himself? And here’s my answer: If you’ve got heart problems who do you go to?  A.    A general practitioner  B.    Cardiologist Who makes more money? A.    A handyman B.    A licensed contractor…

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Let Me Tell It To You Straight

You know I love you, right? Hiya CopyStar! That’s how my friends and family tell me I start a conversation that’s about to be direct… hard-hitting… or even uncomfortable. Recently a friend and fellow copywriter asked for my feedback on a new project she was working on. I was very uncomfortable with what I was…

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Taboo Words To Avoid

How NOT to get yourself in trouble in the health market Hiya CopyStar! If you’re writing for the nutritional health supplement market — I’ve got something that’s going to help you out A LOT! Writing for this industry can be tricky. Why? Because you need to talk about illnesses affecting your market — but making…

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You Ask – I Answer

You ask — and I answer your burning questions! Hiya CopyStar! A big THANK YOU for sending me your questions and feedback about my upcoming legacy book! I got such great questions — I didn’t want to wait for the book to come out — I want to give you those answers right now!So here are…

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Do this one thing for even STRONGER copy

Here’s How to Pump Muscle into Your Copy!  Hiya CopyStar, You know what I hate more than gyms? GOING to a gym!  But a while ago I finished a project about osteoporosis — and I realized I needed to pump up my muscle strength and protect my delicate bones.  On the cardio scale — I…

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