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And the winner is…
You picked it for me, CopyStar — and it’s official! “My Life as a 50+ Year-Old White Male” is the title of my new book! Hiya CopyStar! Imagine my girly… curly-haired… tan face — right next to that headline! I think that would catch a reader’s attention — don’t you? I sure hope so because…
Read MoreTo Niche or Not – That is the $$$ Question…
How to Get Clients to View You as a MUST-HAVE Expert! Hiya CopyStar! One of the most popular questions I’m asked is whether a copywriter should niche himself? And here’s my answer: If you’ve got heart problems who do you go to? A. A general practitioner B. Cardiologist Who makes more money? A. A handyman B. A licensed contractor…
Read MoreLet Me Tell It To You Straight
You know I love you, right? Hiya CopyStar! That’s how my friends and family tell me I start a conversation that’s about to be direct… hard-hitting… or even uncomfortable. Recently a friend and fellow copywriter asked for my feedback on a new project she was working on. I was very uncomfortable with what I was…
Read MoreTaboo Words To Avoid
How NOT to get yourself in trouble in the health market Hiya CopyStar! If you’re writing for the nutritional health supplement market — I’ve got something that’s going to help you out A LOT! Writing for this industry can be tricky. Why? Because you need to talk about illnesses affecting your market — but making…
Read MoreYou Ask – I Answer
You ask — and I answer your burning questions! Hiya CopyStar! A big THANK YOU for sending me your questions and feedback about my upcoming legacy book! I got such great questions — I didn’t want to wait for the book to come out — I want to give you those answers right now!So here are…
Read MoreDo this one thing for even STRONGER copy
Here’s How to Pump Muscle into Your Copy! Hiya CopyStar, You know what I hate more than gyms? GOING to a gym! But a while ago I finished a project about osteoporosis — and I realized I needed to pump up my muscle strength and protect my delicate bones. On the cardio scale — I…
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