There’s nothing like a compelling story to grab your prospect’s attention.
Good stories move your reader… tap into emotions… and motivate your reader to action.
And above all — good stories are memorable! In fact…
… Jennifer Aaker, Behavioral Psychologist and Professor at Stanford University says, “Stories are remembered 22 times more than facts alone.”
Now — that’s some powerful knowledge for us copywriters to remember!
And your own personal story can be solid gold for the right market or product!
So have you had the opportunity to turn your personal story into a lead in your sales copy? If so – let me know.
Send me an email to: carline@carlinecole.com and put on the subject line: My personal story.
I’d love to hear how you did it!
And if you haven’t used a story for a lead…
… give it a try!
You’ll be amazed how an engaging story hooks your reader all the way to the sale!
Yours for stellar results,
P.S. Want to know my SECRET for getting consistent and killer controls? This one simple technique will take your sales copy to a whole new level! And your income will SOAR too! Click here and find out!
