Copywriting lesson from a zucchini

by carlinecole | Jul 1, 2023

Hiya CopyStar!

I went to my garden yesterday and noticed one of my zucchini plants was laying on its side. At first I thought an animal had trampled on it but as I got closer – I saw the plant was just leaning.

So when I tried to straighten it up – I noticed something kept the plant on its side. And guess what it was?

A HUMONGOUS zucchini! I couldn’t believe it!

This joker hid so deep in the base of the plant – I never saw it. But it kept growing…Growing… and GROWING!

And when I found and cut the zucchini from its source – the entire plant bounced back into shape.

So what did I do with this giant zucchini?

Well – I took advantage of its size – and made zucchini pies! And you know what?

ONE zucchini produced not 1… not 2… not 3… but 5 delicious pies!

And while I’m making the pies…

… I had my AHA copywriting moment. And let me tell you – this POWERFUL lesson has catapulted my career!

Wanna know what it is CopyStar? Are you ready? Here it is:

Don’t put your eggs in one basket!

When you write your copy – don’t just turn in one headline or cover test.

Nope – take that copy and create SEVERAL cover tests!

Just like my one zucchini produced 5 yummy pies – make your sales copy deliver 3… 4… 5… or more powerful headlines and cover tests! Why?

Because your market is always changing and moving.

So don’t assume you know exactly what your market wants.

Give ‘em options! Create several entry points to capture your market’s attention! For example….

… if you’re writing for a colon product – create several different types of covers to get your prospect’s attention.

P.S. Want my tasty zucchini recipe CopyStar? See below…

Zucchini Pie

Ingredients:

2 cups shredded zucchini (cut the green off the zucchini)

1 cup self rising flour

2 cups shredded cheddar cheese

1 medium onion chopped

½ tsp salt

¼ tsp pepper

¼ tsp sage powder

2 large eggs, beaten

¼ cup vegetable oil

Instructions:

Stir together all ingredients. Pour into a greased 9 inch pie plate.

Bake at 350°F for 45 minutes or until brown.

To make 2 pies – double the recipe. Enjoy!