by carlinecole | May 26, 2021 | Featured
Opening arteries and saving lives Hiya CopyStar! It’s W.O.W Wednesday – my new and FUN YouTube series where I show you multiple cover tests with my SIMPLE… CRAZY… and IN-YOUR-FACE headlines… … and you get to guess Which One Won! Remember this is a GREAT opportunity to...
by carlinecole | May 25, 2021 | Featured
Faster than a speeding… (you know the rest) Hiya CopyStar! It’s “Trade $ecret$ Tuesday”! And in case you’re wondering what I’m blabbering about… … I’ve got an easy way to create momentum in your copy – BULLETS! Here’s how I define a bullet: “a mini...
by carlinecole | May 24, 2021 | Featured
And I thought I was in good shape Hiya CopyStar! I just finished my first Lindsay Brin workout and I thought I was going to die. I mean it. This could be my LAST post. R.I.P. And the sad thing is… …I thought I was in decent shape! I mean… … I run a 10K...
by carlinecole | May 23, 2021 | Featured
Come with me on this journey Hiya CopyStar! Janet Jackson sings about it. Copywriters strive for it. And others become freaks about it. I’m talking about control. The ability to handle your biz. So – what do you do when life punches you in the gut – and you feel like...
by carlinecole | May 22, 2021 | Featured
Show me what you got Hiya CopyStar! Are you taking advantage of Showcase Saturday? I sure hope so! I created “Showcase Saturday” – as a unique opportunity for YOU to showcase your writing skills – get a writing sample for your portfolio – and get your copy...
by carlinecole | May 21, 2021 | Featured
Read this or die Thanks for letting me know the link for the P.S. didn’t work. Here’s the correct link to get access to the video training on headlines: https://youtu.be/H3uI1V2s-boRead this or die.Hiya CopyStar!Who in their right mind can resist this headline?...
by carlinecole | May 21, 2021 | Featured
Read this or die Hiya CopyStar!Who in their right mind can resist this headline? Turns out NOT too many folks!It was a blockbuster success for a newsletter called Alternatives two decades ago.I wish I could say I wrote it — but that would be a lie. The credit (and...
by carlinecole | May 20, 2021 | Featured
Hiya CopyStar!It’s true! I can’t tell you how many times I LOVED a headline but one of my not so favorites BEAT THE PANTS off it and became the winning control! What’s the lesson? Don’t put ALL your creative eggs in one basket! Let YOUR MARKET decide – with cover...
by carlinecole | May 19, 2021 | Featured
Allergies… gluten… and your gut Hiya CopyStar! Welcome to W.O.W Wednesday! This is my new and FUN YouTube series where I show you multiple cover tests with my SIMPLE… CRAZY… and IN-YOUR-FACE headlines… … and you get to guess Which One Won! This is a GREAT way for you...
by carlinecole | May 18, 2021 | Featured
Here’s how to catch a roving eye Hiya CopyStar!It’s “Trade $ecret$ Tuesday”! Want to know how to grab skimmers by the eyeballs and make them WANT to read your copy?I’ll show you my simple trick – for online or direct mail marketing – so you can create your...
by carlinecole | May 17, 2021 | Featured
The real role of a graphic designer Hiya CopyStar! I saw this post on Instagram the other day… … and it reminded me of a very powerful lesson: Ugly design works. The designer delivered the goods. How? He or she showcased the copy and didn’t worry about making the...
by carlinecole | May 15, 2021 | Featured
One simple tip can save the day Hiya CopyStar! I’m on a real healthy eating kick right now. So, I got up early Sunday morning and decided to take a stab at making homemade cottage cheese for a special high nutrient “muesli” dish. I found a recipe and it...