by carlinecole | May 20, 2021 | Featured
Hiya CopyStar!It’s true! I can’t tell you how many times I LOVED a headline but one of my not so favorites BEAT THE PANTS off it and became the winning control! What’s the lesson? Don’t put ALL your creative eggs in one basket! Let YOUR MARKET decide – with cover...
by carlinecole | May 19, 2021 | Featured
Allergies… gluten… and your gut Hiya CopyStar! Welcome to W.O.W Wednesday! This is my new and FUN YouTube series where I show you multiple cover tests with my SIMPLE… CRAZY… and IN-YOUR-FACE headlines… … and you get to guess Which One Won! This is a GREAT way for you...
by carlinecole | May 18, 2021 | Featured
Here’s how to catch a roving eye Hiya CopyStar!It’s “Trade $ecret$ Tuesday”! Want to know how to grab skimmers by the eyeballs and make them WANT to read your copy?I’ll show you my simple trick – for online or direct mail marketing – so you can create your...
by carlinecole | May 17, 2021 | Featured
The real role of a graphic designer Hiya CopyStar! I saw this post on Instagram the other day… … and it reminded me of a very powerful lesson: Ugly design works. The designer delivered the goods. How? He or she showcased the copy and didn’t worry about making the...
by carlinecole | May 15, 2021 | Featured
One simple tip can save the day Hiya CopyStar! I’m on a real healthy eating kick right now. So, I got up early Sunday morning and decided to take a stab at making homemade cottage cheese for a special high nutrient “muesli” dish. I found a recipe and it...
by carlinecole | May 14, 2021 | Featured
Don’t forget the “other headline” Hiya CopyStar! I love mail!As a kid, I got to open any mail addressed to “Occupant” or “Resident”.Walking to the mailbox and getting the mail was always MY JOB!It still is.I don’t want anyone in my house to get the mail.I like taking...
by carlinecole | May 13, 2021 | Featured
Don’t jack yourself up Hiya CopyStar! If you steal someone’s copy — you’re putting nails in your own coffin. Here’s why…The copywriting community is very close knit. Copywriters talk to each other.Designers talk to copywriters. Business owners talk to each other. So……...
by carlinecole | May 12, 2021 | Featured
Introducing a new series for copywriters Hiya CopyStar! W.O.W – it stands for “Which One Won?” And that’s what you’re going to be dying to know – when I show you several test covers to choose from. W.O.W? Can you pick the winner? Do you really know your market? W.O.W?...
by carlinecole | May 11, 2021 | Featured
Do this ONE thing to get a kick-butt headline Hiya CopyStar!Welcome to “Trade $ecret$ Tuesday”! Today I’m going to SHOW you how to use this kick-butt secret to create your next winning headline!Plus – I’ll SHOW you how to nab your scanners so they can get...
by carlinecole | May 10, 2021 | Featured
Do you, Boo Hiya CopyStar! My friend Carmella Willis started a bake shop in her home. She specializes in “Illusion Cakes”. Yep – custom cakes that look like real objects. It’s amazing what she creates! One minute you think you’re looking at a barrel of whiskey… …and...
by carlinecole | May 8, 2021 | Featured
Meet your fellow CopyStar Hiya CopyStar! I’m LOVIN’ your submissions for Showcase Saturday! Remember – this is your opportunity to write copy that appears in CopyStar. That way – you get a real writing sample for your portfolio! And this invitation is only available...
by carlinecole | May 7, 2021 | Featured
How to recession and pandemic-proof your career Hiya CopyStar!While most people are scrambling to find or keep a job – health copywriters are becoming even more IN-DEMAND copywriter! Why? Because more than ever – people are:Living longer – and looking for natural ways...