by carlinecole | Aug 5, 2021 | Featured
The more you give… Hiya CopyStar! A funny thing happens when you GIVE away great advice and information in your sales copy……your prospect thinks you’ve got EVEN MORE great stuff to share – and out comes the wallet!So don’t be stingy when you write copy. Give…...
by carlinecole | Aug 4, 2021 | Featured
It’s W.O.W Wednesday! Hiya CopyStar! What do you do when you’ve got a client who tries to stifle your creativity?Wanna know what I do?Then check out today’s episode of “Which One Won?” – and prepare to be BLOWN AWAY! Yours for stellar results, P.S. Do this...
by carlinecole | Aug 3, 2021 | Featured
Works like gangbusters! Hiya CopyStar!It’s “Trade $ecret$ Tuesday”! And I’ve got a simple trick to keep your reader from tossing your copy in the trash… … or hittin’ that delete button! Remember – most folks don’t read – they scan. So… … if you want to...
by carlinecole | Aug 2, 2021 | Featured
A Master Class training you don’t want to miss! Hiya CopyStar! Watch A-List Copywriting Legend David Deutsch take you through the benefits and trigger points in Clayton’s blockbuster health promo, “The 23-cent Life Saver”. Let me tell ya… you’re going to...
by carlinecole | Aug 1, 2021 | Featured
Makes the cash register go Ka-CHING! Hiya CopyStar!A few weeks ago – I got a call from Jon Abbett – my financial planner. He’s coming to Atlanta and wanted to take me and my hubby to dinner.Jon and his wife Kathy added an additional day to their itinerary to hang out...
by carlinecole | Jul 31, 2021 | Featured
2 words in my copy that wreaked havoc with the market! Hiya CopyStar! How could TWO teeny tiny words for a headline cause such a ruckus? Oh – but they did! And there’s a POWERFUL copywriting lesson you can learn from it too! I spill the beans in my brand-new YouTube...
by carlinecole | Jul 30, 2021 | Featured
Faster than a speeding… (you know the rest!) Hiya CopyStar! I’ve got an EASY way to create momentum in your copy. They’re called BULLETS! Here’s how I define a bullet:”a mini headline followed by a strong supporting sentence aimed to tease and entice your...
by carlinecole | Jul 29, 2021 | Featured
Clayton’s 1st draft sucks! Hiya CopyStar! I remember reading copy from my mentor – legendary copywriter Clayton Makepeace. I literally got goosebumps and couldn’t put the promo down! I was in awe of his writing style. And very intimidated. But Clayton helped me...
by carlinecole | Jul 28, 2021 | Featured
How to make boring interesting. Hiya CopyStar! How do you get your reader to focus on a problem he doesn’t know he has?Well – that’s the challenge in today’s episode 11 of “Which One Won?”So – we’re going to talk about the REAL cause of tummy aches… sharp...
by carlinecole | Jul 27, 2021 | Featured
How to keep your reader’s eyes glued to your copy! Hiya CopyStar!It’s “Trade $ecret$ Tuesday”! Ok – so you got your reader to stop dead in his tracks with a killer headline. Now what?Well – you gotta KEEP him engaged so you can nail the sale!And I’m going...
by carlinecole | Jul 26, 2021 | Featured
I personally use this tip every time I can! Hiya CopyStar!The first time Bob Bly worked with Clayton Makepeace – Bob said, “I was in AWE of him!” Why?Because Clayton taught him 2 techniques that Bob continues to use over and over again. And those 2 techniques create...
by carlinecole | Jul 25, 2021 | Featured
And have fun doing it! Hiya CopyStar!How did THIS stay-at-home mom go from trying to find a flexible, part-time job…… to becoming a million-dollar copywriter – who loves her career – and has a great time writing CRAZY copy?It’s like Walt Disney said:...