by carlinecole | Jul 30, 2021 | Featured
Faster than a speeding… (you know the rest!) Hiya CopyStar! I’ve got an EASY way to create momentum in your copy. They’re called BULLETS! Here’s how I define a bullet:”a mini headline followed by a strong supporting sentence aimed to tease and entice your...
by carlinecole | Jul 29, 2021 | Featured
Clayton’s 1st draft sucks! Hiya CopyStar! I remember reading copy from my mentor – legendary copywriter Clayton Makepeace. I literally got goosebumps and couldn’t put the promo down! I was in awe of his writing style. And very intimidated. But Clayton helped me...
by carlinecole | Jul 28, 2021 | Featured
How to make boring interesting. Hiya CopyStar! How do you get your reader to focus on a problem he doesn’t know he has?Well – that’s the challenge in today’s episode 11 of “Which One Won?”So – we’re going to talk about the REAL cause of tummy aches… sharp...
by carlinecole | Jul 27, 2021 | Featured
How to keep your reader’s eyes glued to your copy! Hiya CopyStar!It’s “Trade $ecret$ Tuesday”! Ok – so you got your reader to stop dead in his tracks with a killer headline. Now what?Well – you gotta KEEP him engaged so you can nail the sale!And I’m going...
by carlinecole | Jul 26, 2021 | Featured
I personally use this tip every time I can! Hiya CopyStar!The first time Bob Bly worked with Clayton Makepeace – Bob said, “I was in AWE of him!” Why?Because Clayton taught him 2 techniques that Bob continues to use over and over again. And those 2 techniques create...