Hiya CopyStar!
Face it: Fear is a good motivator.
I fear being homeless – so I get my butt up and go to work. I fear getting into a car accident – so I wear a seat belt and don’t run red lights.
But I also learned fear of failure can motivate you to success!
So, the next time your negative alarm goes off in your head – embrace it and do this: Cross those arms… bob your head from side-to-side… and roll your eyes – like a typical teenager with a serious ATTITUDE – and then say:
… “You done? ‘Cause I’m going to prove you WRONG!”
Then – go and find whatever successful promotion you’ve written in the past and re-read it. Then ask yourself: “Hey, who wrote this killer copy? Oh yeah, I DID – and I can do it again! ”
If you’re a newbie and don’t have any successful promos – then think of writing projects you’ve worked on and the feedback you got from fellow copywriters, friends or family.
Did you write a complaint letter to a company – and receive acknowledgement or compensation?
Or sent a strong email to someone to make your point – and got the reply you were looking for? If yes – then your copy kicked butt!
So remember this:
Just about every copywriter hears that little voice that says, “You suck”.
That fear of failure – that self-doubt can stifle and even paralyze you – if you don’t get it under control.
So CopyStar – embrace the fear – and go write your KICK-BUTT copy!
Yours for stellar results,
