Here’s how to catch a roving eye!

Hiya CopyStar!

True or false:

If you write killer copy – your prospect will read it from cover to cover. 

True?

NOPE!

Why?

Because no matter how awesome your copy is – your reader will very seldom read the entire copy.

It’s more likely he’ll just skim through it – looking for something to catch his roving eye!

So how do you grab a skimmer’s attention?

With sidebars!

Think of sidebars as short, interesting copy that’s separate from the main sales letter.

And right now – I want to give you 4 simple steps to help you make your sidebars really stand out:

Simple step #1: Give every sidebar a powerful headline – In my copy below, I knew my market had a problem with rashes. So I got straight to the point and said:

Then…

Simple step #2: Tell a story your prospect can quickly relate to – In the sidebar above, notice how I’m talking about a rash Ann couldn’t get rid of. Can you feel her frustration after trying numerous prescription meds and creams that just don’t work for her?

Doesn’t it make you want to scratch an itch yourself?

So – get your prospect squirming and shaking her head “yes”. And then…

Simple step #3:  Tell her something she doesn’t know – Ok, now she’s intrigued. So I build on this by adding:

“If you suffer from unexplainable rashes on your arms, back, neck or legs – those are signs your immune system is overactive – and needs to be reset.” Now she’s wondering, “How do I DO this? Yes! She bit the hook!

So now, I move to my last step…

Simple step #4: Tell her what to do now – Just pick up the phone and call TOLL FREE 1-8xx-xxx-xxxx so you can try this amazing formula risk free! Ka-ching!

Didn’t I say it was SIMPLE CopyStar? And boy oh boy does it work!  But before I go – remember this:

Your prospect is very busy.  She doesn’t have time to read everything. She only wants to know “What’s in it for me?”

Sidebars are a great way of delivering lots of benefits in short, easy-to-read segments. Try them in your copy – and see the difference they make!

Yours for stellar results,