Thanks for letting me know the link for the P.S. didn’t work. Here’s the correct link to get access to the video training on headlines: https://youtu.be/H3uI1V2s-bo
Read this or die.
Hiya CopyStar!
Who in their right mind can resist this headline? Turns out NOT too many folks!
It was a blockbuster success for a newsletter called Alternatives
two decades ago.
I wish I could say I wrote it — but that would be a lie. The credit (and royalty checks) go to a phenomenal copywriter named Jim Rutz.
But let me tell you…
… seeing that headline was a turning point in my copywriting career!
Why?
Because up until that time…
… I played it safe and mainly wrote traditional… benefit-oriented headlines. But…
… “Read this or die” changed my whole perspective and opened my eyes to seductive… mysterious… and downright SCARY approaches to writing headlines.
It showed me that to break out of the “me too” crowd and get a blockbuster winner — I had to take calculated risks with my headline — and man did I ever!
I’ve come up with some doozies since then and it’s made my clients a boatload of money!
I’ve got 3 headline techniques I consider my “go-to” for creating winning headlines. And let me tell you this…
… when I follow one of these techniques to write strong, compelling copy — I usually get a winner — and many times a KICK BUTT winner.
I ain’t kidding!
So – try them – and see for yourself:
# 1: Benefit Headline
A benefit headline just lays it on the line and spells out the benefits — without a lot of hype and hoopla.
Here are some examples from my packages…
In just minutes — you can get a…
99% Boost of Nitric Oxide
And Revive Withering Organs!
(Over 3 years — and still a KILLER control!)
* * * * *
How to Save Your Bones from Osteoporosis
* * * * *
The Real Truth about Inflammation
* * * * *
Are you ready to become an EX-arthritis sufferer?
* * * * *
Nature’s Remarkable Energy Pill
* * * * *
Benefit headlines are a solid way to get your message in front of your prospect. But if you’re competing with other products that offer similar benefits — this may not be the best way to go.
In other words, unless your benefit is really unique or intriguing — you’ll probably need to do more than state the obvious benefit. If that’s the case, I’ll usually move on to…
#2: Emotion Headline
This type of headline addresses the frustrations, fears and worries of your prospect. Most often the headline doesn’t directly offer a practical benefit — it just taps into pure emotion!
A few examples are…
S#@T(crossed out) Stuff Happens
* * * * *
Don’t be fooled by weight loss
Lies, Lies, Lies…
Calories Do Matter!
* * * * *
They laughed when Japanese scientists treated poor circulation with a simple bacteria…
But then they saw…
(Yep, “but then they saw…” was the headline. Crazy, right? But hey – it was a control for over a year!)
* * * * *
Do you know what’s really making you fat?
* * * * *
If you could see your overworked liver…
(Many people told my client this cover gave them “chills”!)
