Hiya CopyStar!
“You know I love you, right?”
That’
s how my friends and family tell me I start a conversation that’s about to be direct… hard-hitting… or even uncomfortable.
Recently a friend and fellow copywriter asked for my feedback on a new project she was working on.
I was very uncomfortable with what she wrote.
So I sent her an email and instinctively started with, “You know I love you, right?”
I was concerned about her and didn’t have the time (or desire) to “sugar coat” what I needed to say.
I just hoped she would take the comments and suggestions as they were meant to be — and not as an attack on her personally.
So I sent off the email.
And a few minutes later… I got her reply. Now…
… before I tell you what she had the nerve to say to me…
… let me remind you that SHE approached ME for advice! So…
I gave it to her straight!
Now – that got me to thinking about you CopyStar…
… when you’re writing copy — do you have the guts to tell it like it is?
When you’re working on headlines — are you willing to stick your neck out? To create angst… worry… controversy… or fear?
To boldly go where no man has gone before?
You need that kind of attitude — if you want to write killer headlines! Your market doesn’t have time for you to “sugar coat” your message.
Your prospect’s got a problem and needs solutions PRONTO! You’ve only got a few seconds to grab his attention — and get that wallet to open!
So practice writing in-your-face, direct, and to-the-point headlines!
For example…
