Hiya CopyStar!
So when’s the BEST time to test new headlines for your sales promo?
It’s as soon as you get a control!
Don’t procrastinate!
If you’re a business owner — you can get more leverage from your sales package if you do this:
Ask your copywriter to create 2… 3… even 5 different cover tests with the final copy submission. And test as many of these covers as possible!
Because the ideal time to get the BEST ideas from your copywriter is while she’s hot and heavy working on your project!
If you wait 2 or 3 months later to request cover tests, your copywriter has probably purged — or forgotten — all the info about the product and has to start cold!
So strike while she’s sizzlin’ hot — and you’ll most likely get her best ideas!
You can always test the unused covers at a later date.
And if you’re a copywriter — remember this:
THE BEST way to boost response on a new or fatiguing promotion is to…
… stay ahead of the game and create a new headline!
If you focus on testing aggressively with each and every new creative idea — you’ll soon discover you have several controls of the same package!
Not only does this type of testing make sense — it can deliver hefty cents to your bottom line!
I’ve written headlines that doubled… tripled… and even quadrupled response and kept a promotion alive for many years! And it’s because I use this approach!
Yours for stellar results
