CopyStar Collection
Easiest way to increase your odds of getting a control
Boost your odds of getting a control with this simple secret! Hiya CopyStar! Don’t you love the moment when you can sit back in your chair… with a big fat smile… and say those two words you’ve been waiting for… “It’s done!” You finally finished your copy. You’ve got...
Here’s how to catch a roving eye
Tap into the power of sidebars! Hiya Copystar! True or false. If you write killer copy — your prospect will read it from cover to cover. True? NOPE! Please know this: No matter how awesome your copy is — your reader will very seldom read the...
How to make your copy JUMP off the page
Here’s How to Make Your Copy Come Alive! Hiya CopyStar! You’ve worked for days — even weeks getting your copy just right. And now those words need to come alive. How do you do that? With a great design! Now don’t get me wrong — you’re not looking...
Is your sales copy boring?
Here’s how to sprinkle humor in your copy — and keep your prospect smiling all the way to the order form! Hiya CopyStar, My son has an infectious laugh that brings a smile to my heart. He knows how to make people feel comfortable. He knows how to schmooze older ones…...
Get your writing MOJO back!
How to Overcome Confusion...Boredom...and Apathy! Hiya CopyStar, My kids all have different personalities — but my third one — well, she’s a doozy! She’s not hot with passion or cold with skepticism — she just don’t give a squat! When I threatened to take away a toy...
And the Academy Award Goes to…
And the Academy Award Goes to… Hiya CopyStar, Ever since my daughter #2 was a child – she was a drama queen! This is the kid who would get a cut on her finger – and then wrap her entire arm in an ace bandage – and put it in a sling! But the kid’s got...
The Back Cover — a.k.a. the “Other Headline”
The Back Cover — a.k.a. the “Other Headline” Hiya CopyStar, I love mail! Walking to the mailbox and getting the mail is always MY JOB! I like seeing how the mail looks — because it gives me an idea of what my prospect is seeing in his mailbox too! One thing I notice...
Why Writing Sales Copy is Like Giving Birth
Why Writing Sales Copy is Like Giving Birth Hiya CopyStar, Never woulda thought giving birth to my 4 children would be my secret weapon for writing successful sales copy for over 20 years. First of all — let me say this: I love giving birth! And honestly — I would’ve...
Stay Focused and Write Kick —Butt Copy!
Stay Focused and Write Kick —Butt Copy! Hiya CopyStar, I just had an experience with a copy cub that drove me NUTS! She’s a good writer — but her copy was all over the place! She meandered…shifted gears…and brought up new ideas — all in the same paragraph! When she...
How to Write an Offer Your Prospect Can’t Refuse
How to Write an Offer Your Prospect Can’t Refuse Hiya CopyStar, Don’t you love it when you find an AMAZING deal? I sure do! When my oldest daughter was getting married – I needed to find a dress for the wedding. One thing I knew for certain: I’m...