CopyStar Collection
KISS – Keep It Simple, Sweetie
Never underestimate the power of simplicity! Hiya CopyStar! In 2017 my husband and I visited Kenya and experienced an unforgettable, eye-opening adventure! We lived… ate… played and became honorary family members of the Masai tribesman. Heck — the Masai...
What’s your story?
Turn your next story into ka-ching! Hiya CopyStar! There ain’t nothing like having a good story to really grab your prospect’s attention. Good stories move your reader… tap into emotions… and motivate your reader to action. And above all — good stories are...
Do you really need a “mentor”?
3 Mentoring tips to boost your copywriting income! Hiya Copystar! “Wax on! Wax off!” Those famous words from the movie “Karate Kid” brings back so many memories. Man — I can watch this movie over and over again — and learn NEW stuff every time! ...
Easiest way to increase your odds of getting a control
Boost your odds of getting a control with this simple secret! Hiya CopyStar! Don’t you love the moment when you can sit back in your chair… with a big fat smile… and say those two words you’ve been waiting for… “It’s done!” You finally finished your copy. You’ve got...
Here’s how to catch a roving eye
Tap into the power of sidebars! Hiya Copystar! True or false. If you write killer copy — your prospect will read it from cover to cover. True? NOPE! Please know this: No matter how awesome your copy is — your reader will very seldom read the...
How to make your copy JUMP off the page
Here’s How to Make Your Copy Come Alive! Hiya CopyStar! You’ve worked for days — even weeks getting your copy just right. And now those words need to come alive. How do you do that? With a great design! Now don’t get me wrong — you’re not looking...
Is your sales copy boring?
Here’s how to sprinkle humor in your copy — and keep your prospect smiling all the way to the order form! Hiya CopyStar, My son has an infectious laugh that brings a smile to my heart. He knows how to make people feel comfortable. He knows how to schmooze older ones…...
Get your writing MOJO back!
How to Overcome Confusion...Boredom...and Apathy! Hiya CopyStar, My kids all have different personalities — but my third one — well, she’s a doozy! She’s not hot with passion or cold with skepticism — she just don’t give a squat! When I threatened to take away a toy...
And the Academy Award Goes to…
And the Academy Award Goes to… Hiya CopyStar, Ever since my daughter #2 was a child – she was a drama queen! This is the kid who would get a cut on her finger – and then wrap her entire arm in an ace bandage – and put it in a sling! But the kid’s got...
The Back Cover — a.k.a. the “Other Headline”
The Back Cover — a.k.a. the “Other Headline” Hiya CopyStar, I love mail! Walking to the mailbox and getting the mail is always MY JOB! I like seeing how the mail looks — because it gives me an idea of what my prospect is seeing in his mailbox too! One thing I notice...