CopyStar Collection
Did I get my control back?
Come with me on this journey Hiya CopyStar! Janet Jackson sings about it. Copywriters strive for it. And others become freaks about it. I’m talking about control. The ability to handle your biz. So – what do you do when life punches you in the gut – and you feel like...
It’s Showcase Saturday
Show me what you got Hiya CopyStar! Are you taking advantage of Showcase Saturday? I sure hope so! I created "Showcase Saturday" – as a unique opportunity for YOU to showcase your writing skills – get a writing sample for your portfolio – and get your copy posted in...
Flashback Friday – Oops broken link
Read this or die Thanks for letting me know the link for the P.S. didn't work. Here’s the correct link to get access to the video training on headlines: https://youtu.be/H3uI1V2s-boRead this or die.Hiya CopyStar!Who in their right mind can resist this headline? Turns...
Flashback Friday
Read this or die Hiya CopyStar!Who in their right mind can resist this headline? Turns out NOT too many folks!It was a blockbuster success for a newsletter called Alternatives two decades ago.I wish I could say I wrote it — but that would be a lie. The credit (and...
Carline’s Copy Thought
Hiya CopyStar!It’s true! I can’t tell you how many times I LOVED a headline but one of my not so favorites BEAT THE PANTS off it and became the winning control! What’s the lesson? Don’t put ALL your creative eggs in one basket! Let YOUR MARKET decide – with cover...
It’s W.O.W. Wednesday
Allergies… gluten… and your gut Hiya CopyStar! Welcome to W.O.W Wednesday! This is my new and FUN YouTube series where I show you multiple cover tests with my SIMPLE… CRAZY… and IN-YOUR-FACE headlines… … and you get to guess Which One Won! This is a GREAT way for you...
Trade $ecret$ Tuesday
Here’s how to catch a roving eye Hiya CopyStar!It’s "Trade $ecret$ Tuesday"! Want to know how to grab skimmers by the eyeballs and make them WANT to read your copy?I’ll show you my simple trick – for online or direct mail marketing – so you can create your next killer...
Why ugly design works
The real role of a graphic designer Hiya CopyStar! I saw this post on Instagram the other day… … and it reminded me of a very powerful lesson: Ugly design works. The designer delivered the goods. How? He or she showcased the copy and didn’t worry about making the...
A copywriting lesson from making cottage cheese
One simple tip can save the day Hiya CopyStar! I’m on a real healthy eating kick right now. So, I got up early Sunday morning and decided to take a stab at making homemade cottage cheese for a special high nutrient "muesli" dish. I found a recipe and it looked simple...
Flashback Friday
Don’t forget the “other headline” Hiya CopyStar! I love mail!As a kid, I got to open any mail addressed to “Occupant” or “Resident”.Walking to the mailbox and getting the mail was always MY JOB!It still is.I don’t want anyone in my house to get the mail.I like taking...