Does grossing out your reader really work? Hiya CopyStar! Ewwwww…That’s probably what you’re going to say when you watch today’s episode of Which One Won.Yep – you’re going to find out if grossing out your reader really works!Test your marketing savvy and discover...

This ONE copywriting trick is a real game changer Hiya CopyStar!It’s "Trade $ecret$ Tuesday"! And today you’re going to discover the ONE thing you need to know to immediately connect with your reader. It’s the ONE thing that’s helped me beat the pants off my...

Wanted you to be the first to know Hiya CopyStar! I was recently Zoom-ing with a bunch of my friends and we started talking about retirement plans. Some couldn’t wait to quit their jobs to start doing what they REALLY wanted to do. Many had plans for volunteering…...

Meet your fellow CopyStar Hiya CopyStar!I’m glad you’re taking advantage of Showcase Saturday – where you get the opportunity to boost your writing skills – and build your portfolio! Today’s showcase is CopyStar reader Jean Allord. She shares how she got the...

Speak like a copywriter PRO – in just 5 minutes Hiya CopyStar! Nothing says “rookie” faster than a copywriter who doesn’t know the basic language of the trade. And that rookie status will prevent you from demanding a higher price for your work.So – if you’re going to...

The fastest way to lose money and your career Hiya CopyStar!Wanna know the fastest way to boost your copywriting career – or jack it up? It’s your reputation and your attitude.Why do I say this?Because no matter how good your copy is – if your attitude sucks – clients...

Here’s a creative way to test your market Hiya CopyStar! Today’s episode of Which One Won – where you get to guess which cover test became a winner – is pretty cool! Here’s why… … I didn’t want to do it! It’s true. I fought tooth and nail – and finally agreed to...

Here’s how to grab your reader by the eyeballs Hiya CopyStar!It’s "Trade $ecret$ Tuesday"! And I’m going to SHOW you how to grab your prospect’s attention and stop him dead in his tracks! Because let’s face it – your reader ain’t sittin’ around all day waiting to read...

Here’s what Brian Kurtz wants you to know Hiya CopyStar! When I talked about legendary copywriter Jim Rutz’ amazing “Read this or Die” headline last week – it brought back all kinds of memories. (If you missed this issue – click here) Like I said – that headline...

Did I do it? Hiya CopyStar! Last week I felt like I was losing control. So – I decided to do the ONE thing that was in my power that day. I ran. And just like Forrest Gump – I KEPT running! Next thing I know – I ran 10 miles! Didn’t know I had it in me. And it taught...