CopyStar Collection
RS-PC-T
The “Aretha” of Direct Response socks it to you! Hiya CopyStar! So maybe AWAI’s Marketing Maven Denise Ford doesn’t have the pipes like the Queen of Soul… …but what Denise shares about the power of RESPECT is solid gold! Take a look at what Denise shares about the...
A good mentor will leave blood on your pages
Don’t be afraid to ask why Hiya CopyStar!If you ever get the opportunity for an A-Level Copywriter to go line-by-line to critique your copy…… you shut your pie hole and LISTEN!Why?Because you’ve just hit the JACKPOT!Watch and listen to Marcella Allison’s remarkable...
Flashback Friday
How to write an offer your prospect can’t refuse Hiya CopyStar!Don’t you love it when you find an AMAZING deal?I sure do! When my oldest daughter was getting married – I needed a special dress for the wedding. One thing I knew for certain: I’m not wearing a...
Carline’s Copy Thought
Baby step your way to success. Hiya CopyStar!If you feel overwhelmed or stuck on a writing project and you just want to get it done…… just take a deep breath and try this…Tell yourself you’re only going to write for 15 minutes and then take a break. That’s easy...
It’s W.O.W. Wednesday
Why testing pays in spades! Hiya CopyStar! Today’s episode of Which One Won? – is a REAL pain in the butt!Yep – we get in-your-face about hemorrhoids!See if you can pick the winner from these 4 "Butt-Kicking" cover tests! (sorry – couldn’t resist!)Check out episode 7...
Trade $ecret$ Tuesday
Easiest way to write a sales letter – part 2 Hiya CopyStar!It’s "Trade $ecret$ Tuesday"! And I SHOW you my SUPER SIMPLE 3-step process to write a kick-butt sales letter. Part 1 reveals how to create a POWERFUL lead (in case you missed it CLICK HERE). In Part 2 – we...
Sitting in a room with Clayton Makepeace and Gary Bencivenga
3 answers that get you a control Hiya CopyStar! Imagine you’re a 21year-old sitting at the table with Gary Bencivenga, Gene Schwartz and Clayton Makepeace – all in the prime of their careers. And you are CLUELESS that you’re in the presence of genius! That was...
A pioneer in direct response marketing speaks out
Meet one of Clayton Makepeace’s gurus Hiya CopyStar!So there was this broke guy trying to support his family and getting nowhere… …until he stumbled on a job in a print shop. During his down time – he would read the stuff that was printing on the press. And most of...
Flashback Friday
You know I love you, right? Hiya CopyStar!“You know I love you, right?" That’s how my friends and family tell me I start a conversation that’s about to be direct… hard-hitting… or even uncomfortable. Recently a friend and fellow copywriter asked for my feedback on a...
Carline’s Copy Thought
It ain’t easy Hiya CopyStar!There’s a lot of work that goes from the first draft to the final. You write your copy… proof your copy… tighten your copy. And you do it again… … and again… … and again… … until after your umpteenth draft – and you’ve got strong kick-butt...