CopyStar Collection
Clayton’s “copy crush” speaks out
A lesson in investing in your dreams... Hiya CopyStar! A-List Copywriter Pauline Longdon remembers the moment she personally met her "Copy Crush". She got the nerve to walk up to him… gushed… and said, "Clayton, if I can write half as well as you, I’d be a happy...
7 Characteristics of A-List Copywriters
A copywriting “wanna be” crashes the party and drops gold Hiya CopyStar! Veteran “List Guy” and Marketing Genius Brian Kurtz reveals 7 characteristics every copywriter who wants to achieve A-List status MUST POSSESS. Where did Brian discover these characteristics?...
It’s Showcase Saturday
Meet your fellow CopyStar! Hiya CopyStar!I’m glad you’re seeing the TRIPLE VALUE of taking advantage of Showcase Saturday: 1. You get a real writing sample for your portfolio! 2. Your copy is read by THOUSANDS! and last – but not least... 3. You get copy...
Flashback Friday
Never write boring copy again – here’s how… Hiya CopyStar! Want to know the absolute BEST way to turn wimpy copy into a smokin’ hot control? You gotta grab your prospect by the eyeball and not let go until you make the sale! And you can do this by doing one simple...
Carline’s Copy Thought
Don’t put all your creative eggs in one marketing basket. Hiya CopyStar! One thing I know for sure is this: If I absolutely love a cover — it’s probably NOT going to be the winner!Usually the cover I like the least ends up the winner! Go figure! But that’s ok —...
It’s W.O.W. Wednesday
A “soleful” marketing education in store for you… Hiya CopyStar! I sure hope you’re having fun sharpening your marketing savvy with my “Which One Won?” series!So far you got to see CRAZY… direct… in-your face… testimonial and even GROSS headlines!But we’re not done...
Trade $ecret$ Tuesday
Easiest way to write a sales letter – part 3. Hiya CopyStar!It’s "Trade $ecret$ Tuesday"! And I SHOW you my SUPER SIMPLE 3-step process to write a kick-butt sales letter. Today – you’re going to discover a CLEVER trick to snag a scanner – and keep your reader hooked...
RS-PC-T
The “Aretha” of Direct Response socks it to you! Hiya CopyStar! So maybe AWAI’s Marketing Maven Denise Ford doesn’t have the pipes like the Queen of Soul… …but what Denise shares about the power of RESPECT is solid gold! Take a look at what Denise shares about the...
A good mentor will leave blood on your pages
Don’t be afraid to ask why Hiya CopyStar!If you ever get the opportunity for an A-Level Copywriter to go line-by-line to critique your copy…… you shut your pie hole and LISTEN!Why?Because you’ve just hit the JACKPOT!Watch and listen to Marcella Allison’s remarkable...
Flashback Friday
How to write an offer your prospect can’t refuse Hiya CopyStar!Don’t you love it when you find an AMAZING deal?I sure do! When my oldest daughter was getting married – I needed a special dress for the wedding. One thing I knew for certain: I’m not wearing a...