CopyStar Collection
Carline’s Copy Thought
Don’t put all your creative eggs in one marketing basket. Hiya CopyStar! One thing I know for sure is this: If I absolutely love a cover — it’s probably NOT going to be the winner!Usually the cover I like the least ends up the winner! Go figure! But that’s ok —...
It’s W.O.W. Wednesday
A “soleful” marketing education in store for you… Hiya CopyStar! I sure hope you’re having fun sharpening your marketing savvy with my “Which One Won?” series!So far you got to see CRAZY… direct… in-your face… testimonial and even GROSS headlines!But we’re not done...
Trade $ecret$ Tuesday
Easiest way to write a sales letter – part 3. Hiya CopyStar!It’s "Trade $ecret$ Tuesday"! And I SHOW you my SUPER SIMPLE 3-step process to write a kick-butt sales letter. Today – you’re going to discover a CLEVER trick to snag a scanner – and keep your reader hooked...
RS-PC-T
The “Aretha” of Direct Response socks it to you! Hiya CopyStar! So maybe AWAI’s Marketing Maven Denise Ford doesn’t have the pipes like the Queen of Soul… …but what Denise shares about the power of RESPECT is solid gold! Take a look at what Denise shares about the...
A good mentor will leave blood on your pages
Don’t be afraid to ask why Hiya CopyStar!If you ever get the opportunity for an A-Level Copywriter to go line-by-line to critique your copy…… you shut your pie hole and LISTEN!Why?Because you’ve just hit the JACKPOT!Watch and listen to Marcella Allison’s remarkable...
Flashback Friday
How to write an offer your prospect can’t refuse Hiya CopyStar!Don’t you love it when you find an AMAZING deal?I sure do! When my oldest daughter was getting married – I needed a special dress for the wedding. One thing I knew for certain: I’m not wearing a...
Carline’s Copy Thought
Baby step your way to success. Hiya CopyStar!If you feel overwhelmed or stuck on a writing project and you just want to get it done…… just take a deep breath and try this…Tell yourself you’re only going to write for 15 minutes and then take a break. That’s easy...
It’s W.O.W. Wednesday
Why testing pays in spades! Hiya CopyStar! Today’s episode of Which One Won? – is a REAL pain in the butt!Yep – we get in-your-face about hemorrhoids!See if you can pick the winner from these 4 "Butt-Kicking" cover tests! (sorry – couldn’t resist!)Check out episode 7...
Trade $ecret$ Tuesday
Easiest way to write a sales letter – part 2 Hiya CopyStar!It’s "Trade $ecret$ Tuesday"! And I SHOW you my SUPER SIMPLE 3-step process to write a kick-butt sales letter. Part 1 reveals how to create a POWERFUL lead (in case you missed it CLICK HERE). In Part 2 – we...
Sitting in a room with Clayton Makepeace and Gary Bencivenga
3 answers that get you a control Hiya CopyStar! Imagine you’re a 21year-old sitting at the table with Gary Bencivenga, Gene Schwartz and Clayton Makepeace – all in the prime of their careers. And you are CLUELESS that you’re in the presence of genius! That was...