CopyStar Collection
A lesson in KT from my “Money Guy”
Makes the cash register go Ka-CHING! Hiya CopyStar!A few weeks ago – I got a call from Jon Abbett – my financial planner. He’s coming to Atlanta and wanted to take me and my hubby to dinner.Jon and his wife Kathy added an additional day to their itinerary to hang out...
Crazy Headlines That Kick Butt
2 words in my copy that wreaked havoc with the market! Hiya CopyStar! How could TWO teeny tiny words for a headline cause such a ruckus? Oh – but they did! And there’s a POWERFUL copywriting lesson you can learn from it too! I spill the beans in my brand-new YouTube...
Flashback Friday
Faster than a speeding… (you know the rest!) Hiya CopyStar! I’ve got an EASY way to create momentum in your copy. They’re called BULLETS! Here’s how I define a bullet:"a mini headline followed by a strong supporting sentence aimed to tease and entice your prospect."...
Carline’s Copy Thought
Clayton’s 1st draft sucks! Hiya CopyStar! I remember reading copy from my mentor – legendary copywriter Clayton Makepeace. I literally got goosebumps and couldn’t put the promo down! I was in awe of his writing style. And very intimidated. But Clayton helped me...
It’s W.O.W. Wednesday
How to make boring interesting. Hiya CopyStar! How do you get your reader to focus on a problem he doesn’t know he has?Well – that’s the challenge in today’s episode 11 of "Which One Won?"So – we’re going to talk about the REAL cause of tummy aches… sharp back pain…...
Trade $ecret$ Tuesday
How to keep your reader’s eyes glued to your copy! Hiya CopyStar!It’s "Trade $ecret$ Tuesday"! Ok – so you got your reader to stop dead in his tracks with a killer headline. Now what?Well – you gotta KEEP him engaged so you can nail the sale!And I’m going to help you...
Bob Bly delivers a headline winning idea from Clayton!
I personally use this tip every time I can! Hiya CopyStar!The first time Bob Bly worked with Clayton Makepeace – Bob said, “I was in AWE of him!” Why?Because Clayton taught him 2 techniques that Bob continues to use over and over again. And those 2 techniques create...
How to overcome obstacles in your copywriting career
And have fun doing it! Hiya CopyStar!How did THIS stay-at-home mom go from trying to find a flexible, part-time job…… to becoming a million-dollar copywriter – who loves her career - and has a great time writing CRAZY copy?It’s like Walt Disney said: "Making the...
Making it sooooh easy for you to write killer headlines
Get in on the ground floor of this free video training! Hiya CopyStar!By now you know I write CRAZY… In-Your-Face…and ridiculously successful headlines that grab the prospect by the eyeballs – and make the cash register go Ka-CHING!And now – I’m going to let you get...
Flashback Friday
Here’s how to turn your next story into ka-ching! Hiya CopyStar! Wanna know one of the BEST ways to connect with your prospect? Get a client to hire you? Or sell your product? Tell a story. Not just any story… … make it a PERSONAL story – with lots of juicy details....