It’s W.O.W Wednesday! Hiya CopyStar! What do you do when you’ve got a client who tries to stifle your creativity?Wanna know what I do?Then check out today’s episode of "Which One Won?" – and prepare to be BLOWN AWAY! Yours for stellar results, P.S. Do this ONE simple...

Works like gangbusters! Hiya CopyStar!It’s "Trade $ecret$ Tuesday"! And I’ve got a simple trick to keep your reader from tossing your copy in the trash… … or hittin’ that delete button! Remember – most folks don’t read ­– they scan. So… … if you want to nail the sale...

A Master Class training you don’t want to miss! Hiya CopyStar! Watch A-List Copywriting Legend David Deutsch take you through the benefits and trigger points in Clayton’s blockbuster health promo, "The 23-cent Life Saver". Let me tell ya… you’re going to get a Master...

Makes the cash register go Ka-CHING! Hiya CopyStar!A few weeks ago – I got a call from Jon Abbett – my financial planner. He’s coming to Atlanta and wanted to take me and my hubby to dinner.Jon and his wife Kathy added an additional day to their itinerary to hang out...

2 words in my copy that wreaked havoc with the market! Hiya CopyStar! How could TWO teeny tiny words for a headline cause such a ruckus? Oh – but they did! And there’s a POWERFUL copywriting lesson you can learn from it too! I spill the beans in my brand-new YouTube...

Faster than a speeding… (you know the rest!) Hiya CopyStar! I’ve got an EASY way to create momentum in your copy. They’re called BULLETS! Here’s how I define a bullet:"a mini headline followed by a strong supporting sentence aimed to tease and entice your prospect."...

Clayton’s 1st draft sucks! Hiya CopyStar! I remember reading copy from my mentor – legendary copywriter Clayton Makepeace. I literally got goosebumps and couldn’t put the promo down!  I was in awe of his writing style. And very intimidated. But Clayton helped me...

How to make boring interesting. Hiya CopyStar! How do you get your reader to focus on a problem he doesn’t know he has?Well – that’s the challenge in today’s episode 11 of "Which One Won?"So – we’re going to talk about the REAL cause of tummy aches… sharp back pain…...

How to keep your reader’s eyes glued to your copy! Hiya CopyStar!It’s "Trade $ecret$ Tuesday"! Ok – so you got your reader to stop dead in his tracks with a killer headline. Now what?Well – you gotta KEEP him engaged so you can nail the sale!And I’m going to help you...

I personally use this tip every time I can! Hiya CopyStar!The first time Bob Bly worked with Clayton Makepeace – Bob said, “I was in AWE of him!” Why?Because Clayton taught him 2 techniques that Bob continues to use over and over again.  And those 2 techniques create...