CopyStar Collection
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How to get the “guts” of your sales letter right.
Do this to get to A-Level Copywriting status FAST! Hiya CopyStar!It’s "Trade $ecret$ Tuesday"! And I’m going to SHOW you a simple way to add "meat" to your sales copy…deliver powerful proof in your sales argument…and keep your reader GLUED to your words!Uncover this...
How Parris Lampropoulos rose to copywriting fame
A raw and personal moment that can change the course of your copywriting career! Hiya CopyStar! Veteran Copywriter and Copy Chief Parris Lampropoulos says his whole career can be summed up in one sentence: "Watching what Clayton does and doing it". Then he went on to...
Celebrating in a BIG way!
Talk about a GREAT 1-year anniversary gift! Hiya CopyStar! Not only am I celebrating the FIRST anniversary of the release of my book, My Life as a 50+Year Old White Male: How a Mixed-Race Woman Stumbled Into Direct Response Copywriting and Succeeded!"... ... But I...
How a “technicality” landed me a killer headline!
Crazy Headlines that Kick Butt – Episode 2! Hiya CopyStar! Yep – normally this headline wouldn’t fly – would’ve gotten canned by the legal department – but… … due to a "technicality" – I got away with it – and created a killer headline that mailed for over 3 years!...
Flashback Friday
How to get clients to pay you more Hiya CopyStar! To "niche" or not to "niche"? That’s one of the most popular questions newbie copywriters ask me.And here’s my answer:If you’ve got heart problems who do you go to? A. A general practitioner B. CardiologistWho...
Carline’s Copy Thought
The more you give... Hiya CopyStar! A funny thing happens when you GIVE away great advice and information in your sales copy……your prospect thinks you’ve got EVEN MORE great stuff to share – and out comes the wallet!So don’t be stingy when you write copy. Give… GIVE…...
Here’s how to keep your creativity flowing
It’s W.O.W Wednesday! Hiya CopyStar! What do you do when you’ve got a client who tries to stifle your creativity?Wanna know what I do?Then check out today’s episode of "Which One Won?" – and prepare to be BLOWN AWAY! Yours for stellar results, P.S. Do this ONE simple...
Here’s how to snag a scanner
Works like gangbusters! Hiya CopyStar!It’s "Trade $ecret$ Tuesday"! And I’ve got a simple trick to keep your reader from tossing your copy in the trash… … or hittin’ that delete button! Remember – most folks don’t read – they scan. So… … if you want to nail the sale...
A-Lister David Deutsch dissects this Clayton Makepeace classic
A Master Class training you don’t want to miss! Hiya CopyStar! Watch A-List Copywriting Legend David Deutsch take you through the benefits and trigger points in Clayton’s blockbuster health promo, "The 23-cent Life Saver". Let me tell ya… you’re going to get a Master...