CopyStar Collection
How a “technicality” landed me a killer headline!
Crazy Headlines that Kick Butt – Episode 2! Hiya CopyStar! Yep – normally this headline wouldn’t fly – would’ve gotten canned by the legal department – but… … due to a "technicality" – I got away with it – and created a killer headline that mailed for over 3 years!...
Flashback Friday
How to get clients to pay you more Hiya CopyStar! To "niche" or not to "niche"? That’s one of the most popular questions newbie copywriters ask me.And here’s my answer:If you’ve got heart problems who do you go to? A. A general practitioner B. CardiologistWho...
Carline’s Copy Thought
The more you give... Hiya CopyStar! A funny thing happens when you GIVE away great advice and information in your sales copy……your prospect thinks you’ve got EVEN MORE great stuff to share – and out comes the wallet!So don’t be stingy when you write copy. Give… GIVE…...
Here’s how to keep your creativity flowing
It’s W.O.W Wednesday! Hiya CopyStar! What do you do when you’ve got a client who tries to stifle your creativity?Wanna know what I do?Then check out today’s episode of "Which One Won?" – and prepare to be BLOWN AWAY! Yours for stellar results, P.S. Do this ONE simple...
Here’s how to snag a scanner
Works like gangbusters! Hiya CopyStar!It’s "Trade $ecret$ Tuesday"! And I’ve got a simple trick to keep your reader from tossing your copy in the trash… … or hittin’ that delete button! Remember – most folks don’t read – they scan. So… … if you want to nail the sale...
A-Lister David Deutsch dissects this Clayton Makepeace classic
A Master Class training you don’t want to miss! Hiya CopyStar! Watch A-List Copywriting Legend David Deutsch take you through the benefits and trigger points in Clayton’s blockbuster health promo, "The 23-cent Life Saver". Let me tell ya… you’re going to get a Master...
A lesson in KT from my “Money Guy”
Makes the cash register go Ka-CHING! Hiya CopyStar!A few weeks ago – I got a call from Jon Abbett – my financial planner. He’s coming to Atlanta and wanted to take me and my hubby to dinner.Jon and his wife Kathy added an additional day to their itinerary to hang out...
Crazy Headlines That Kick Butt
2 words in my copy that wreaked havoc with the market! Hiya CopyStar! How could TWO teeny tiny words for a headline cause such a ruckus? Oh – but they did! And there’s a POWERFUL copywriting lesson you can learn from it too! I spill the beans in my brand-new YouTube...
Flashback Friday
Faster than a speeding… (you know the rest!) Hiya CopyStar! I’ve got an EASY way to create momentum in your copy. They’re called BULLETS! Here’s how I define a bullet:"a mini headline followed by a strong supporting sentence aimed to tease and entice your prospect."...
Carline’s Copy Thought
Clayton’s 1st draft sucks! Hiya CopyStar! I remember reading copy from my mentor – legendary copywriter Clayton Makepeace. I literally got goosebumps and couldn’t put the promo down! I was in awe of his writing style. And very intimidated. But Clayton helped me...