Hiya CopyStar!
I get emails from folks asking whether they should pick a niche right off the bat or not. But before I answer that question – let me ask you this:
If you’ve got heart problems – who do you go to?
A. A general practitioner
B. Cardiologist
Who makes more money?
A. A handyman
B. A licensed plumber
Even if you don’t know for sure – you can probably guess!
Yes – you can make money as a jack-of-all-trades…
… but you can make a BOATLOAD MORE as a specialist!
The same goes for you CopyStar! “Niche” yourself (ow, that sounds painful, right?)… sooner… and you’ll thank yourself later!
Let me explain why…
… a “niche” is a distinct segment of a market. If you specialize only in that segment – you stand out as an expert.
For example…
… I’m not just a direct-response copywriter. I’m an alternative health direct-response copywriter. I focus exclusively on health.
Yes – I can write about the business… self-improvement… lifestyle… or other markets – but I don’t. I focus exclusively on alternative health.
In this small pond in the industry – I’m a BIG fish!
Now – I didn’t start out with a niche. I needed experience. I needed clients. So I wrote copy for whoever would hire me. But I will say this…
… once I niched myself – my business went from mediocre to KAPOW!
I got MORE jobs than when I was a general “take whatever comes my way” copywriter!
In fact …
… I actually DOUBLED my income in one year – and doubled it AGAIN the following year! Woo-hoo! Specificity sells!
Yep – Niche-ing helped boost my business in three ways…
#1: I write faster copy! No more trying to learn a new marketplace with every new project. I stayed in the health field and I got to know that market inside and out.
The result?
Shorter learning curve and faster turnaround time for my project!
Bottom line: I went from writing 6 packages a year… to 12… to 16 or more! Yep – I doubled… tripled and even quadrupled my royalty income!
#2: I became an “expert” in my industry. Who woulda thunk that turning down jobs gives me MORE business! Certainly not me – but it’s true.
Once I started letting prospects know I specialized in the alternative health field and turned down non-health projects – I got more job offers in the health market! I recommended the non-health projects to other writers specializing in those fields.
Now clients saw me as a health specialist. And if alternative health was their field – they wanted an alternative health specialist!
And I even got a bonus!
The other writers I referred for the jobs I turned down reciprocated and gave my name to clients looking for an alternative health writer!
Bottom line: I was now working in the industry I loved – and gaining more experience with every project!
Plus… I’m invited to speak at seminars and webinars and dubbed “an alternative health specialist writer.” Woo hoo!
#3: I charge more money! Hey – if I’m considered an EXPERT – it would be an insult to my clients NOT to charge ‘em top dollar! Think about it…
… if you can buy a Mercedes for the price of a Mitsubishi – hmmmm… are you getting a REAL Mercedes?
Bottom line: Working FASTER + Being more EFFICIENT = More INCOME!
Now it’s your turn CopyStar!
Even if you don’t have a boatload of clients – you can niche yourself starting right now. How?
Just say…
“I’m an alternative health copywriter” and then…
… own it!
Go out there and let those health companies know about you!
Yours for stellar copy,
