Hiya CopyStar!
Whenever I get emails asking how to handle a very difficult client…
… I play the Kenny Rogers song “The Gambler” in my head:
‘You got to know when to hold ‘em
Know when to fold ‘em
Know when to walk away
And know when to…
… fire ‘em!’
Ok that’s not exactly how the song goes but the point is clear:
Don’t be afraid to fire a client!
I know I’m supposed to help you GET clients – but it’s just as important to know how to GET RID of clients too.
Honestly – I’ve never fired a client. Instead – I do one of two things:
1. Raise my fee so high the client thinks I’m crazy and he can’t afford me! And if he agrees to pay my ridiculously high rate – then I adjust MY attitude and consider the additional income as combat pay.
Or…
2. I make myself unavailable! A statement like, “My schedule is completely booked. You can confirm a slot for 2024 with a 50% non-refundable deposit if you like…” usually gets the message across in a tactful way.
The truth is…
… not all clients are a good match for your copywriting business!
So if you’ve got a client who:
- Prevents or stifles your creativity!
- Can’t make final decisions!
- Makes unreasonable demands!
- Consistently pays his bill late or not at all!
Cut that sucker loose – and do it FAST!
Remember: You became a freelancer to get out of the corporate crapola, right?
So don’t get pulled back into it!
On the other hand…
… when you find a match – I’m talking about a really good client who keeps you busy and pays his bills on time – then spoil the heck out of ‘em!
You’ve got a virtual “needle in a haystack” – so hold on to ‘em!
Deliver strong copy every time… beat your deadlines… offer additional services such as consulting, copy chiefing, or critiquing other packages, etc…
And tell that client you enjoy working with ‘em and appreciate the business relationship.
Who knows! That one favorite client may be all you need to generate a five… six… even seven-figure income!
That’s the beauty of this business! You don’t need TONS of clients. You just need a few good ones. And they don’t have to be one of the “Big Dogs” in the industry either!
Here’s why:
My smaller companies – and start-ups – who are aggressive in the mail are delivering much fatter royalty checks than the more well-known mailers!
And with the kick-butt work we’re doing together – these guys are soon to become the new and upcoming Power Houses in the health marketplace!
In my career – I’ve helped several small companies turn into forces to reckon with in the industry! That’s pretty cool!
So CopyStar – what you need is just 1 or 2 of these up-and-coming clients and your business will take off with them!
I actually introduce clients to my C.R.A.Z.Y Copy System Live Mentoring Show tribe members! You should check out this amazing mentoring program! Click here>>>
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