And the copywriting academy award goes to…

Hiya CopyStar!

Ever since my daughter #2 was a kid – she was a drama queen! This is the kid who would get a cut on her finger – and then wrap her entire arm in an ace bandage – and put it in a sling!

But the kid’s got passion! She doesn’t just hug – she smothers you!

She doesn’t just have a bad day – it’s the WORST day in the whole, wide world!

I remember in high school – her classmates chipped in to buy her a t-shirt that said “A lil drama never hurt anyone”.

And it’s true – it’s the same for your prospect! He’s screaming for a lil drama too! He wants to see the words you write jump off the page and into his heart!

He wants you to excite him – and intrigue him about your offer.

You need to deliver the Best. Thing. In. The. Whole. Wide. World!

You gotta grab ‘em… woo ‘em… make him melt! Get him so thrilled that he can’t wait to pick up the phone and call that 1-800 number at all hours of the night – and beg the customer service rep to “please take my credit card please – I need this product!”

I’m going to show you 3 kick-butt keys to infuse drama and ignite passion in your copy:

Key #1: Tell a story! We’re hard-wired for stories. The Bible teaches valuable lessons by means of stories. Famous fables are relatable stories.

And many kids won’t go to bed without listening to their favorite story over and over again!

So use that to your advantage! Here’s an example of how to write a story in your intro:

Dear Friend,

Are you intrigued? Don’t you want to know what happened to Julie? Of course you do!

Now that you’ve created the scenario – keep it going and…

Key #2: Take your prospect on a journey! Walk him through the situation. Don’t just talk about having pain.

… talk about how 56-year-old Jason’s knees scream when he bends and his joints forecast the weather better than the local weatherman.

His wife Shannon says his back goes out more than they do!

Key #3: Create a hero! Give your prospect a cool hero he can cheer on. In my health copy – this is usually the doctor.

Convince your prospect that your hero is about to put an end to nagging back pain… sleepless nights… inability to move around… night sweats… or whatever! Your hero is here to the rescue!

I know I said 3 and I hope these are helpful to you. But a good copywriter always delivers more than promised.

So – here’s one of my favorite ways to create drama in my sales copy…

Key #4: Boo and hiss at the villain that’s robbing you of your health! My favorite villain: Big Pharma! I show my prospect how these greedy fat cats don’t give a hill of beans about his health!

These money grubbers are only looking after their bottom line! You just can’t trust those dirty scoundrels!

OK CopyStar – use these kick-butt keys to infuse passion and drama into your next sales piece! When you do – you’ll have your prospect engaged and ready to pull out that wallet!

And THAT’S how you create KILLER copy!

Yours for stellar results,