So make your sales copy a conversation in print.
Don’t talk linear.
It’s ok to change up a thought in mid-sentence. That’s what you do in normal conversation, right?
Start your paragraphs with “And…and But” and dangle that preposition!
It’s ok – I won’t tell your English teacher!
Get what I’m sayin’ CopyStar?
Infuse that conversational style in your copy! For example…
“I’ll tell you the name of this remarkable healing nutrient in a minute – but first let me ask you…”
See – I teased – and then changed up! And you can too!
Have a conversation with your reader as if the two of you are sitting right across the table from each other
Get your prospect to nod his head. Then – lean in – and hook him all the way to the order form!
Yours for stellar results,
