5 reasons to use the power of cartoons in your sales copy.

Hiya CopyStar!

If you’re not using cartoons in your sales copy – you’re making a BIG mistake!

So we gotta fix that right now!

I’m going to give you 5 reasons why cartoons are SOOO powerful for marketing your products and ideas – that you’ve gotta start using them ASAP!

Reason #1: People love cartoons! Their eyes are naturally attracted to cartoons. And as a copywriter or marketer – you’re trying to get their attention! Did you know the comics section in a newspaper is one of the most read sections? Why?

Because it’s interesting…exciting…and FUN!  And you can make your sales copy interesting…exciting and FUN too – so use a cartoon strip to engage your reader while having fun.

For example…

Reason #2: Cartoons get right to the point! You can spend paragraph after paragraph setting the stage for your message – or you can let a cartoon do the job!

For example – here’s a quick way to convey how my reader is taking a lot of prescription medications. I didn’t have to beat it over his head – I let a cartoon show how insane the medical establishment has gotten.

Take a look…

Reason #3: Cartoons keep your message light. They can help you easily understand a serious or weighty problem.

For example – I could talk about the horrors of hormone imbalance that include hot flashes…mood swings…weight gain…fatigue…memory loss…uncontrollable tears…or losing your mind – or I could do this:

Reason #4: Cartoons keep your reader engaged longer!  Marketing research shows viewers will sit through a promotional message delivered by a cartoon longer than the same message by a spokesperson. What’s more…

… a cartoon can do and say things that real people can’t.  For example – Conveying this message is so easy with a cartoon…

Reason #5: Cartoons are affordable! The price of creating animations is dropping – thanks to technology! No need for expensive equipment – sometimes an iPhone can do the trick!

Lots of great apps available to help you create the right look. For example…

I’ve been having a lot of fun using Voila – an app that creates 2D and even 3D cartoons. Take a look:

                                   Me as a 2D cartoon

                                   Me as a 3D cartoon

And it took me less than 10 minutes to create BOTH cartoons – using the FREE Voila app!

But hey – if you need specialized cartoons to fit your product or brand – feel free to tap into the creative powers of my 2 BEST cartoonists:

Rishawna Gould: rlgould64.GA@gmail.com and Troy Jensen: troyjensenart@gmail.com.

They’re the ones who created many of the cartoons you’ve just seen in this article.

So have I convinced you to give cartoons a shot in your next promo, CopyStar?

I sure hope so ‘cuz they’re going to help you boost your connection with your reader – and get that cash register to say…

Yours for stellar results,