Hiya CopyStar!
It’s true! I can’t tell you how many times I LOVED a headline but one of my not so favorites BEAT THE PANTS off it and became the winning control!
What’s the lesson?
Don’t put ALL your creative eggs in one basket! Let YOUR MARKET decide – with cover tests!
That way you INCREASE your chances of getting a winner and make BIG BUCKS for you and your client!
Yours for stellar results,
