Don’t forget the “other headline”
Hiya CopyStar!
I love mail!
As a kid, I got to open any mail addressed to “Occupant” or “Resident”.
Walking to the mailbox and getting the mail was always MY JOB!
It still is.
I don’t want anyone in my house to get the mail.
I like taking it out of the mailbox and seeing how it looks.
Why?
Because it gives me an idea of what my prospect is seeing in his mailbox too!
Years ago, I noticed how my mail carrier Joe handles my mail.
He turned the largest piece of mail into a “folder”. And then he slides the other pieces in that folder.
Sometimes he even wraps a rubber band around the folder.
I don’t think Joe is unique. It’s probably how you get your mail too, right?
Well guess what?
Next time you get your mail — look at that folder.
It’s probably a tabloid or magalog. Now – let me ask you this:
What’s the first thing you see when you look at the folder?
If you said “the BACK of the promo” — then give yourself a gold star!
Think about it. Where is the address label located?
Yep — on the BACK cover!
So – the likelihood is very high your prospect will see your back cover well before he sees the headline on the front cover!
You better believe if your back cover headline doesn’t GRAB your prospect by the eyeballs — he ain’t flippin’ the promo over to read your awesome front cover headline!
So – here’s what you need to do…
Pay attention to your back cover copy!
I like to use lots of bullets in my back covers. I’m hoping at least ONE of those bullets will grab my prospect’s attention!
For example…
|
|
|
|
|
Other times – I like to go heavy on the testimonials on the back cover. I’m hoping my prospect can relate to these short stories and want to learn more. For example…
|
|
|
|
|
And sometimes – I go with a simple in-your-face headline. This back cover mailed for over 4 years:
|
|
|
|
|
So remember this CopyStar:
Focus not only on the front cover – but treat that back cover as your “other headline”. Make sure the back cover is just as strong.
And when you do that…
…you’re going to DOUBLE your odds of getting a winner! Yours for stellar results,
|
|
|
|
|
P.S. I’ve got MORE kick-butt covers to share with you in my new YouTube series “Which One Won?” So make sure you’re subscribed to my YouTube channel. That way you won’t miss an episode!I’ll show you scores of ways to create cool covers — for the front and back! You’ll stop your prospect dead in his tracks and make him say I WANT this NOW! Click here.
|
|
|
|
|
