Hiya CopyStar!
One thing I know for sure is this: If I absolutely love a cover — it’s probably NOT going to be the winner!
Usually the cover I like the least ends up the winner! Go figure!
But that’s ok — because as long as I get ONE cover that works — I’m still awesome — and my client is tickled pink!
That’s why I don’t put all my creative eggs in one marketing basket! Testing multiple covers is a MUST!
Because no matter how smart you think you are…
… no matter how much you think you know your market…
… the truth is — you just don’t know what’s going to work!
So – here’s my advice to you:
Get out of your own way! Stop thinking you’re an expert.
Just present your prospect with a variety of solid cover tests — and let the market decide the winner!
That’s how you increase your chances of making lots of MOOLAH!
Yours for stellar results,
