Here’s how to fix boring copy…

The last thing they need is boring copy. And the last thing they’ll read is YOUR boring copy!

American Writers and Artists (AWAI) speaker Pam Foster once said a goldfish has an attention span of 9 seconds – but your market only gives you 8 seconds to decide if your copy is worth their time!

So that means you’ve got only a teeny tiny window to grab your reader’s attention. If you don’t – he’ll ditch your promo right in the trash!

That means you’ve got some serious work to do!

You’ve got to give your reader the adventure he craves… the fun he’s lacking… and the excitement he desperately needs! Why?

Because writing boring copy will keep you broke! 

So whaddayado?

Use power words – Words that ignite energy… spark action… even making your reader squirm a little. Words like:

You – Bonus – Unique – Special – Secret – Forbidden – Now – Fast – Amazing – How to – Miracle – Hurry – Powerful – Limited – and Exclusive

Put these words in your reader’s face – right on the first page – starting with your headline. Grab him by the eyeballs.

Sometimes power words can shock… warn… and even surprise your reader.

Take a look at these sizzling hot controls:

Did you notice the power words I used in these headlines CopyStar?

Did you feel the excitement? 

Did you laugh?

Were you shocked? 

Remember we’re entertainers. Your prospect isn’t expecting to receive your promotion in the mail anyway.

So when he does – you’ve got to make it a hot and sizzling production number!

It’s gotta be fun… filled with excitement… make him smile… get him angry (and it’s OK if you do)… shake him out of his rut… get him to listen to you… and to act fast!

You want him to place that order NOW.

Yours for stellar results,