What about a “P.P.S” you ask?”
Personally, I think a P.S. is sufficient, but I have been known to add a P.P.S if I need to add an additional benefit. But be careful that you P.S or P.P.S doesn’t run several pages long. It kinda defeats the purpose of the P.S!
So as a rule of thumb (that can be broken if needed), one strong P.S. with a targeted benefit should do the job!
Here are a couple of examples for you…
For Oprah’s Big Book of Happiness from Oxmoor House™:
P.S. If you like what you read in this special digest sampler (and I know you will) – make sure to send for your FREE-PREVIEW copy of O’s Big Book of Happiness. Details are on page xx!
For a memory-enhancing supplement called “PS™” from Health Resources™:
P.S. Now here’s a special opportunity for really smart cookies! Take advantage of the 6-bottle offer and get PS™ for the LOWEST PRICE AVAILABLE per bottle! Plus, you’ll receive all 4 healing reports and shipping and handling absolutely FREE. That’s an additional savings of $86.75! Now, that’s using your noodle! Remember, you’re fully protected by my 100% money back guarantee – so stock up now and save big! Call 1-800-471-4007 today!
You can use a P.S. to make the prospect feel like he’s really special. Take a look at this example of a Simple Living newsletter promo for Healthy Directions™…
P.S. Please remember, I’m sharing my private email with you only. Feel free to use it to contact me for help, advice, and direction. But, please, only share my email address with others who want to join our Simple Living family. That way, I can continue to give you the personal attention you deserve. So go ahead and call 1 888 xxx-xxxx right now to receive your personal copy of Income with Freedom. It’s FREE – and invaluable for helping you experience the true beauty of Simple Living!
For The Circulation Solution™ from Health Resources™, here’s how I used a P.P.S:
P.S. Since Health Resources™ gives you an unlimited 100% money back guarantee – why not stock up and save BIG! Try the 3 or 6 month introductory pack and get THE CIRCULATION SOLUTION™ for as low as 33 cents per serving. Plus you get a boatload of FREE gifts too!
P.P.S. Speaking of free gifts, when you send for your introductory pack within the next 10 days, you’ll receive a 10th free gift! It’s a brand new special report called Lifesavers from Nature’s Pharmacy!
In this hot-off-the-press guide, you’ll discover…
- Nature’s powerful vision saver! Keeps lenses from clouding – and helps you maintain eagle eye focus!
- The 23 cent nutrient that lets you say No to bypass surgery! Yet this all natural supplement is FDA approved and safe enough to use in baby food!
- How to clobber abnormal cells FAST! Works wonders for breast, cervical and prostate health!
- Why your arthritis medicines don’t work! Surprising discovery – and new breakthrough remedy revealed!
- Treat – and even cure memory problems! This Greek all natural “smart drug” boosts mental function and prevents damage to brain cells – you simply must know about it!
- 7 secrets for a healthy sex life! Take these simple steps to help you restore sexual vigor – without resorting to dangerous drugs!
- And many more remedies from Mother Nature’s pharmacy!
But you must hurry, supplies are limited. Call TOLL-FREE 1-800-xxx-xxxx today!
See what I’m talking about? Make it a habit to include at least one powerful P.S. in your sales copy and you’ll boost your chance of beating the pants off the control!
Let’s get together at the AWAI 2016 Fast Track to Copywriting Success Boot Camp!
Hey, I know many of you signed up to attend the upcoming AWAI Bootcamp on October 19-22nd – and I’m really looking forward to meeting you in person!
I’m currently working on my presentation now. I’m calling it: “How my 4 kids taught me to write kick-butt copy!” (and how YOU can master these copywriting gems too!)
Plus Clayton Makepeace and I are teaming up for a session that you won’t want to miss! I can’t wait!
I’m also putting together a little informal gathering for all CopyStar readers who want to meet together and talk during the Bootcamp. This small group setting is gonna be fun –and I promise you’ll LEARN something new! Don’t have the exact time/date/location yet. Still working on it. But send me an email at firstname.lastname@example.org and let me know if you’d like to join us.