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Never write boring copy again

May 25, 2017

“Sizzling hot copy – written by Y.O.U!”   Hiya CopyStar, Want to know the absolutely BEST way to turn wimpy copy into smokin’ hot controls? You gotta grab your prospect by the eyeball and not let go until you make the sale – Kaching! And you can do this by doing one simple thing… Replace […]

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How to grow your copywriting business – one client at a time!

May 9, 2017

How to grow your copywriting business — one client at a time!   Hiya CopyStar, I remember my first copywriting job. I had hung out my shingle as a “copywriter” for almost a year, but still hadn’t gotten any body to hire me. I was supporting myself financially as a consultant and creating mail plans for […]

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A 4-letter word that gets you out of legal “hot water”

Apr 27, 2017

A 4-letter word that gets you out of legal “hot water”   Hiya CopyStar, If this hasn’t happened to you yet — I promise you, it will… … You write kick butt copy — in fact it’s the best stuff you’ve EVER written. You just know it’s going to BLOW THE ROOF off the results […]

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7 Reasons to JUMP into the Health Market NOW!

Apr 14, 2017

7 Reasons to JUMP into the Health Market NOW!   Hiya CopyStar, People are always going to worry about their health. Even despite crazy recessions — the health marketplace grows! And the older America is getting — the BETTER for you! New companies are popping up and creating boutique products for their health segments. And […]

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The power of the testimonial

Mar 30, 2017

The power of the testimonial — Why brag — when others can sing your praises!   Hiya CopyStar, Take this quick quiz: Which is more powerful? A: “I’m wonderful” or B: “You’re wonderful” (If you answered “A”, your arrogance is showing) Having other people rave about you or your product is much more powerful than […]

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The old lady just lit up when I did this one thing…

Mar 15, 2017

  Zero in on the benefits to grab your reader…   Hiya CopyStar, Several years ago, my 99-year-old grandmother, Mama Da, was admitted to the hospital with pneumonia. Our local family hustled to create a 24-hour care program. After all, why should she have to stay in the hospital by herself when she was the […]

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Grab your dreams in 2017

Mar 1, 2017

Grab your dreams — whatever they are — and Go for it in 2017!   Hiya CopyStar, Man, can you believe we’re zooming through the first quarter of 2017? It’s like time is on warp speed! 18 years sure have FLOWN by fast! In fact, it was a century ago — yep, waaay back in […]

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You Ask – I give it to you straight!

Feb 9, 2017

You Ask — I give it to you straight!   Hiya CopyStar, This issue is all about Y-O-U! That’s right. I asked a group of CopyStar readers send me their burning questions about copywriting — to tell me what’s preventing them from achieving their copywriting goals. And man, did I get a boatload of responses! […]

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For killer copy – you need BULLETS…

Jan 25, 2017

Faster than a speeding… (you know the rest!) Here’s an easy way to create momentum in your copy…   Hiya CopyStar, In case you’re not sure what I’m blabbering about, here’s how I define a bullet: “a mini headline followed by strong supporting sentence aimed to tease and entice your prospect.” Bullets help you create […]

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Boost your copywriting biz with these 3 steps…

Jan 10, 2017

3 great moves that boosted my copywriting biz to new heights!   Hiya CopyStar, Did I tell you this is my 18th year anniversary as a freelance copywriter? Yep — Happy Anniversary to me! In fact, it was January 1999 when I officially hung up my freelance shingles — and never looked back on corporate […]

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3 Powerful Headlines To Grab your Prospect by the Eyeballs!

Nov 28, 2016

3 powerful headlines to grab your prospect by the eyeballs!   Hi CopyStar, Read this or die. Who in their right mind can resist this headline? Turns out NOT too many folks! It was a blockbuster success for a newsletter called Alternatives almost two decade ago. I wish I could say I wrote it — but […]

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How to overcome fear and write copy that ROCKS!

Nov 28, 2016

How to overcome fear and write copy that ROCKS!     Hi CopyStar, Just about every copywriter hears it. Some louder than others. That little voice that says, “You suck”. That fear of failure — that self-doubt can stifle and even paralyze you — if you don’t get it under control. Well here are a […]

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7 things I love (and hate) about working with copy cubs

Nov 10, 2016

7 things I love (and hate) about working with copy cubs   Hi CopyStar, I don’t know how it happened. One day I was minding my own business working solo as a copywriter and the next day — BAM! I became a “copy mama”! But not to ONE but 10 copy cubs! Working with these […]

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Speak like a copywriter PRO – in just 5 minutes!

Nov 4, 2016

If you’re going to be a copywriter — you gotta speaka da lingo!   Hi CopyStar, Nothing says “rookie” faster than a copywriter who doesn’t know the basic language of the trade. And that rookie status will prevent you from demanding a higher price for your work. So, right now, I want to make sure […]

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How Writing a Letter Saved Me From A $1,178 Dumb Mistake!

Oct 17, 2016

How Writing a Letter Saved Me From A $1,178 Dumb Mistake! The Power of the Letter — in Copywriting and Life in General     Hiya CopyStar, Man, I really goofed! I mean, I recently made a DUMB mistake — and it cost me over a thousand bucks! But thanks to knowing an amazing secret, I […]

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It’s copywriting – not copy the writing!

Sep 27, 2016

It’s copywriting – not copy the writing!   Hiya CopyStar, I just had a long talk with one of my clients. Turns out he’s refusing to rent his mailing list to several other companies. Why? Because he’s tired of finding HIS copy in the pages of his competitor’s promotions! Yep, his competitors are hiring copywriters […]

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P.S. Here’s how to maximize this valuable real estate in your sales

Sep 13, 2016

P.S. Here’s how to maximize this valuable real estate in your sales promo!       Hiya CopyStar, One of the BEST ways to write stronger, profitable copy is to capitalize on a seriously UNDER-used piece of real estate in your sales promo: The P.S! It may be last – but it’s probably the 2nd most […]

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Let’s kick your writing skills into HIGH gear!

Aug 29, 2016

You and me. One on one. An hour of INTENSE copywriting advice…help… or whatever you need – absolutely FREE!   Hiya CopyStar, When I was starting off in my copywriting career – the biggest improvement I saw in my writing skills – happened when I spent one-on-one time with my mentor, Clayton Makepeace. Just being […]

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The biggest mistake most new – and experienced – writers make…

Aug 15, 2016

  The biggest mistake most new – and experienced – writers make… Hiya CopyStar, Ok, so let’s say you got an assignment to write a promotion for a nutritional product. You turn on your computer, open up your WORD doc and click on the NEW page icon to get started. Instantly, a fresh, BLANK screen […]

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The biggest mistake most new – and experienced – writers make

Aug 12, 2016

The biggest mistake most new — and experienced — writers make… Hiya CopyStar, Ok, so let’s say you got an assignment to write a promotion for a nutritional product. You turn on your computer, open up your WORD doc and click on the NEW page icon to get started. Instantly, a fresh, BLANK screen pops […]

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If operators are busy, please keep calling!

Jul 27, 2016

  If operators are busy, please keep calling!     Hiya CopyStar, In our 21st century marketing world of treating the customer as #1 and catering to his every demand — the phrase, “If operators are busy, please keep calling” would be a turn off, right? After all, who wants to stand in line… wait… […]

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I’m so impressed with this cutting edge to writing kick-butt copy

Jul 5, 2016

  I’m so impressed with this cutting edge approach to writing kick-butt copy – I JUMPED at the chance to be one of the instructors…     Hiya CopyStar, If you’ve been reading CopyStar for a while – you KNOW how I feel about American Writer’s & Artist Inc – known simply as “AWAI.” Without a […]

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Are you afraid of the big, bad sales letter

Jun 21, 2016

  Are you afraid of the big, bad                 sales letter? Hiya CopyStar, Once in a while I have enough time in my schedule to actually work face-to-face with one of my copy cubs — yep, literally have ’em pull up a chair and work right alongside me writing […]

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The single word that boosts your power of persuation

Jun 1, 2016

  The single word that BOOSTS your power of persuasion through DA roof!   Hiya CopyStar,  This month, I’m going to share with you an amazing word I use as often as possible to give my projects strong credibility!  Here’s a hint: In “The Wizard of Oz”, why did Dorothy, the Scarecrow, the Tin Man […]

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Can I have your money puh-leez

May 11, 2016

Can I have your money puh— leez? Here’s how to master the art of nailing the sale!       Hiya CopyStar, I’ve seen copy with a killer headline… credibility up the whazoo… and an intriguing story BOMB in the mail. Why? The copywriter made a fatal mistake: He never took the prospect by the […]

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Your Sales copy bombed – now what

Apr 28, 2016

  Your sales copy bombed— now what? Hiya CopyStar, If it hasn’t happened to you yet— it will.  I promise. You spend weeks researching a project…  coming up with a convincing sales argument…  loading up your letter with proof elements— including stellar testimonials…  and giving the prospect an offer he can’t refuse. You work long days […]

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Give your clients 2 3 even 5 new sales copy

Apr 14, 2016

Give your clients  2… 3… even 5 new sales copy – for the price of ONE!     Hiya CopyStar, My clients shell out $25,000 for me to write them a sales promotion package. But my smart clients can get 2… 3… even 5 new promotions for the same price. How? By giving me the […]

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Write Faster Copy… Part Two

Mar 18, 2016

Write FASTER Copy… Cut Down Your Writing Time By More Than 50%…  and DOUBLE Your Income!  7 keys to writing faster and making lots of moolah! Part Two Hiya CopyStar! In the last issue – you got 2 of the keys I promised: Key #1: Know what the heck you’re talking about – and… Key […]

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Cut down your writing time by more than 50%

Mar 2, 2016

Write FASTER Copy… Cut Down Your Writing Time By More Than 50%…  and DOUBLE Your Income!  Hiya CopyStar, World-class copywriter Clayton Makepeace launched a health revolution – and he did it in a weekend! That’s how long it took him to write the blockbuster promotion called “Give Me 90 Days”. It was for a newsletter […]

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