Direct Response Copywriter

Author Archive | betteschantz

It’s copywriting – not copy the writing!

It’s copywriting – not copy the writing!     Hiya CopyStar, I just had a long talk with one of my clients. Turns out he’s refusing to rent his mailing list to several other companies. Why? Because he’s tired of finding HIS copy in the pages of his competitor’s promotions! Yep, his competitors are hiring […]

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