Write FASTER Copy… Cut Down Your Writing Time By More Than 50%… and DOUBLE Your Income!
World-class copywriter Clayton Makepeace launched a health revolution – and he did it in a weekend!
That’s how long it took him to write the blockbuster promotion called “Give Me 90 Days”. It was for a newsletter called Health & Healing.
Back in 1991, that promotion mailed MILLIONS of pieces each month for over 2 years. I know – at the time, I was the marketing manager responsible for finding the mailing lists for that fantabulous promo!
My mentor Clayton Makepeace wrote that package in less than 48 hours, sitting poolside and tanning his cute cheeks. So why was it taking ME 6 to 8 weeks to write a half-way decent health promo?
Back in 2005, I gave myself a huge challenge: Cut my writing time in half without sacrificing quality and profitability of my work.
How’d I do?
Not only did I achieve my goal, I BEAT IT in spades!
Back then, I was writing about six direct mail packages a year. These were mostly 24-page magalogs/tabloids. I also completed a few other smaller projects – inserts, renewal programs, etc …
My success rate was around 66% – in other words, 4 out of 6 packages became controls.
In 2006, I put into practice my speedwriting program and I wrote 14 magalogs/tabloids… provided copy for a new website launch… wrote several inserts, calendars, other small projects and was the copy chief for half a dozen junior copywriters on other projects.
Phenomenal, right? But that’s not all…
I wrote 6 of the tabloid packages in less than 3 weeks – one package launch took me just 10 days! (Watch out Clayton, I’m moving in on your record!)
Plus …I more than DOUBLED my copywriting income – and my success rate shot up to 86%!
In other words, I’m getting 20% more royalty income from 6 additional packages!
And the writing streak just kept improving:
Now, I’m not telling you all this stuff just to brag (well, maybe just a little) – I want you to know that the secret to my success isn’t rocket science. You too can put a few of these little tricks to work – and you’ll see your copywriting income increase too!
I’m no rocket scientist – but I do know a thing or 2 about writing copy. So in the next few issues – I’m going to give you what I call my…
7 keys to writing faster and making lots of moolah!